New Delhi: T.I.C has repeated history by winning the prestigious WOW Awards and Convention Asia 2015 for TATA Motors T1 Prima Truck Racing Championship that took place at JW Marriott Hotel New Delhi Aerocity recently. T.I.C was awarded 2 Gold awards for the categories Sport Event Property of the Year and New Property of the Year for Season 1, respectively for the championship amidst the glitterati of the event industry during the gala ceremony of WOW Awards 7th edition.

Sharing his delight on the occasion, Mr. Gaurav Dhall, Managing Director, T.I.C. shared, “It’s a moment of immense pleasure for the entire team who worked day and night for making T1 Truck Racing a success story. This year expectations were higher to deliver more grandeur event than last year and we feel proud in saying that we didn’t disappointed anyone, be it the audiences, channel partners or our client TATA Motors. The event witnessed more than 55,000 spectators this year, which enjoyed an array of exciting performances alongwith extraordinary race between racing mammoths. Winning WOW Award, which has carved niche for itself in the industry through years, proves that TATA Motors T1 Truck Racing is recognized for its uniqueness, brand enhancement and larger than life canvas and has a long way to go in Indian event industry. Mark my words, this event will change the face of Indian Sports Industry which is only limited to car or bike racing.”

For the 2015 event, T.I.C. executed a very effective marketing plan that ran pan India from January (two months prior to the event). Various activities were carried out which included Roadshows at approx 500 locations, Mall activations in approx 25 cities across, TASS (TATA Authorized Service centres) activities in approx 115 cities, Trophy Relay events at approx 20 locations,  Motion Sensor Game and many more such activities across India. For the first time, there was a touch& feel experience for select visitors, who were enthralled to see and feel these Racing Giants closely. The result of this close knit marketing plan was a huge turnout at the event despite heavy rain and chilling weather.

The WOW Awards were instituted by EVENTFAQS Media in 2008 to recognise the excellence in events and experiential marketing. Over 7 editions, the platform has grown to become a celebration of innovation, evolution and unique initiatives beyond the awards as well. WOW Awards Asia recognises the best campaigns and events created from across the continent, while celebrating opportunities to collaborate at the WOW Convention Asia. In 2015, the WOW Awards & Convention Asia showcased India to Asia, and Asia to the World, all in the spirit of growing — the experiential space.

Source : Lokesh Shastri