Chennai:  Hoffmann Group, Europe’s leading system partner for quality tools, announced the appointment of Manav Goel as their Director India. Manav will be responsible for overlooking the sales team and driving strategic business partnerships for their market in India.

A civil engineer and an IIM Kolkata graduate, Manav has more than 21 years of experience in strategy planning, people management and systems development. He has been a part of the Asia Management Team and board of directors for Halfen Moment Group, a CRH member and Fortune 500 company. He was also Business Head – India with Tyrolit India Superabrasives Tools, part of the world-renowned SWAROVSKI group. Manav has also had successful stints with Minean Habitat and Hilti where he was a part of the leadership teams.

Speaking on the new appointment, Dr. Christian Kober, Senior Vice President – Asia, said, “We are delighted to welcome Manav as a valuable new member to our management team. His diverse background and extensive experience will bring in a fresh perspective and further bolster our expansion efforts in India. We believe Manav will add immense value to Hoffmann Group and help further strengthen our brand presence in the Indian market.”

Manav Goel said, “I am thrilled to be a part of a global family business with a tradition of almost one hundred years and look forward to sharing my expertise in Hoffmann Group’s successful business model. India has always been a huge market for the company and we see immense growth potential for us here. At Hoffmann Group, we have the ability to support the manufacturing industry with our comprehensive portfolio and machining expertise of Germany. Together with the team, I am confident we will chart a new success story for Hoffmann Group in India, taking the company to greater heights.”