Mumbai : HTC, a global leader in mobile innovation and design, today heralds a new era and exciting new direction for the business in India, with the introduction ofRE – a remarkable little camera. RE appliesHTC’s innovative touch and stunning design philosophy to break into a completely new product category and reinvent photography to suit current and future trends.

“HTC has continually set the standards in mobile technology since 1997, and once more, we are redefining the concept of imaging forever,” said Chia-Lin Chang, President of Global Sales and Chief Financial Officer, HTC. “As a company we are devoted to innovation, as we endeavor tocombine the best experiences with the best hardware design as possible. Today HTC has taken a bold step to introduce a new product category, with a remarkable little camera called, RE. A product that you once pick up, you will not want to put it down. RE, will allow our users to get out from behind the lens andlive and experience moments.”

Speaking about this, Tony Navin, Senior Vice President – Electronics & Home, Snapdeal.com said, “This is a unique & innovative product from HTC that would appeal to a wide range of consumers. This is a great product that can be used by every person in many unique ways. We are very confident that this would be a runaway success with our 25+ million subscriber base.”

Live life in full view

With a stunning yet minimalist cylindricaldesign, RE is made to be held, and fits naturally and comfortably in the palm of your hand. Never worry about missing a moment fumbling between modes, as RE’sbuilt-in grip sensor instantly activates the camera as it’s picked up, eliminating the need for a power button. Its large, tactileshutterbutton captures photos with a single tap and videos with a longer press, making it fun and super-easy to capture high-quality, creative imagery or video.

For the moments that really matter, you want to be at the heart of the action, not peering through a lens. Thanks to RE and its high-resolution 16MP CMOS sensor, Full HD (1080p) video recording and a 146-degree wide-angle lens, the days of hiding behind a viewfinder whilst your child makes their acting debut in the school play or scores that game-winning goal are over.

RE also allows you to explore your creative side with simple slow-motion and time-lapse recording options. And if you want to capture great shots underwater, we have you covered. RE iswaterproof out of the box1, without needing any additional casing or protection.You don’t need to be a professional to use RE – all you need is your imagination.

Share with a click

When photos and videos look this great, theyshouldn’t be keptto yourself. RE interacts with your smartphone through the REapplication, which syncs photos, videos and time-lapse recordingsseamlessly over WiFi– meaning that you can relive and share your experiences at the touchof a button.Available on Android andiOS, there is no need to edit or sync to your PC, asthe RE appbacks up those precious memories toyour phone or the cloud, working in harmony with the Zoe app toinstantly createshareablevideo highlight reels that look professionally edited. Making it even easier, you can also control the whole device remotely through the app and transform your smartphone into a remote viewfinder.

Limitless opportunities

RE is a new kind of camera- one that opens up a whole world of creative possibilities – and one that will evolve over time.Adding another layer of flexibility and potential, an open API/SDK will also enable HTC’s partners to bring innovative new experiences to the device and to social platforms like Instagram.RE will soon offer real-time video streaming to YouTube, allowing you to live in the moment and share it live via your YouTube channel.

Source : Lokesh Shastri