Delhi  – Jahnvi Singh, renowned for her groundbreaking contributions to the fashion industry, has been bestowed with the distinguished title of National Heritage Fashion Icon at the illustrious National Creators Award ceremony, held in Delhi. With her unparalleled vision and innovative approach to fashion, Jahnvi Singh has captivated audiences worldwide, earning her a well-deserved place among the nation’s most esteemed creators.

Managed by CreatorsClout, Jahnvi’s journey into the world of content creation began during the lockdown period of the Covid-19 pandemic, where she found solace and inspiration in the teachings of the sacred Bhagavad Gita. Recognizing the disconnect between the youth and their cultural roots, ignited her passion and Janhvi embarked on a mission to make Indian culture and traditional texts more accessible, consumable and engaging for young audiences.

Jahnvi’s passion for handcrafts, cultural looms, fabrics, and the rich heritage of India led her to explore the concept of “Saree ka Sahitya” – an initiative to delve into the intricate stories and history behind the vibrant prints and styles of sarees across India. Through her content, Jahnvi has brought to light the extraordinary pieces of art that women of India embrace on a daily basis, celebrating the diverse communities and tribes behind each masterpiece.

The National Creators Award, an esteemed recognition in the realm of creativity and innovation, celebrates individuals who have made significant contributions to their respective fields. Jahnvi Singh’s selection as the National Heritage Fashion Icon underscores her dedication to promoting traditional fashion motifs and infusing them with contemporary flair.

Jahnvi Singh expressed her reasons for making fashion her main passion, she said, “For me, it goes beyond mere attire. I see fashion as a potent tool for storytelling and cultural expression. My fascination with the elaborate details and deep history embedded in traditional clothing inspired me to use my platform to celebrate the richness and diversity of heritage, blending it harmoniously with contemporary influences.

When the PM asked her about her views she said- “I want to take New India forward through traditions, spiritualism, and of course traditional Indian sarees. I would like to request everyone to not forget their roots, customs, traditions, and culture.”

Managed by CreatorsClout, Jahnvi Singh has garnered a substantial following across various social media platforms, where she seamlessly blends tradition with innovation. Her ability to curate compelling content that resonates with audiences of all ages has established her as a leading influencer in the fashion industry.

Commenting on her win Aayushi Aggarwal,  COO at CreatorsClout said, “We are immensely proud of Jahnvi’s achievement and honoured to represent such a visionary talent,” remarked the team at CreatorsClout. “Her dedication to preserving and revitalising traditional fashion is truly inspiring, and we look forward to continuing to support her endeavours.”