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  • In an Exclusive Interview with APN Makeup Artist Cherry shares her impeccable entrepreneurial journey

    Published on July 24, 2020

    by Sachin Murdeshwar
    Mumbai : From the time’s when makeup wasn’t a trending Instagram hashtag, this make-up artist turned her marketing career into something that she always had a passion for. The story of Cherry Deol, a make-up artist with absolutely no background in the field of make-up, rose from nothing to what she is today, a brand in herself, to success.

     Q. So tell us how Makeup by Cherry started

    The journey has been amazing through all these years. I needed a direction to guide me to move towards my intended goal, which I’ve always had a passion for. I wanted to be an artist, I wanted to create, transform and be able to beautify anything and everything. When I graduated and started my job in the field of marketing, my mind always used to wander off into the field of artistry. So I finally gave up my job and entered the world of beauty.  

    Q. Talking about your passion to create & transform, how would you describe your ability to do it?

    Since this profession requires dedication to train yourself every time a new trend hits, it’s the keenness to learn that keeps you going. I never stop learning and creating. Transformations to me is one of the most satisfying things. When I enhance the features of a beautiful face, that first reaction of my client is what gives me immense pleasure.  

    Q. What were the challenges that your had to overcome when you began your career as a Make-up Artist?

    Well for starters, the make-up industry had a lot of newly trained artist’s. For me, it was all about my skills getting polished. I knew that it wouldn’t be easy to initially get clients who’d book you for their weddings, but polishing my skills was a priority for me. So I started with small events, making my way through building my portfolio, gaining experience, and finally reaching my goal by getting into the Bridal Make-up category.  

    Q. Apart from Make-up, you also run an NGO, can you tell us a little about that?

    Yes, I run an NGO called “Candyman Animal Relief Foundation” named after my golden retriever. This NGO is run alongside my parents who have had the love for stray animals since quite a long time now. Contributing towards the wellness of these voiceless animals is what keeps us going, giving us an aim in life to help wherever we can.

    Q. Is it difficult now that the world is going through a pandemic?

    How has it affected the Make-up Industry?Weddings all over the world are affected, and people in India, where weddings are enormously grand, have been hit hard. The make-up industry along with the wedding vendors are going through a halt, it might take a while for things to get back on track. We have however started taking precautions and ensuring that our equipment is well sanitised and safe for the clients.

    Q. Lastly, any tips for the aspiring Make-up Artists out there?

    The tip is to never stop learning. We all know practice makes perfect, hence you should never stop practising. In order to achieve your goal, it’s important to keep trying and experimenting different looks on yourself or your friends. The more you practice, the better result you’ll get. Never give up, love your job and you will eventually get there one day. Cherry will soon be starting her Makeup School where she will be giving world class training to the aspiring makeup artist to be!
    Check her page for more updates! Instagram.com/makeupbycherryy


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