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  • Indian Consumers predict Digital Revolution in 2025, but Security And Privacy Concerns linger

    Published on September 23, 2014

    McAfee, part of Intel Security, today released the findings of its Safeguarding the Future of Digital India  in 2025 which examines intelsecurityIndia’s thoughts and attitudes towards lifestyle and technology trends a decade from now. The study provides insight into how Indians believe technology will impact their homes, workplace, cars, wearables, mobile devices and the intersection of these technologies with online security and privacy.

    One of the key revelations of the study was how truly high-tech Indians believe their environment will be in 2025. 92% envision artificial intelligence and robotics helping them in their jobs. 87% believe the refrigerator will automatically add to the grocery list when items are running low and 90% are keen on a wearable device that let you scan the barcode of a particular product (grocery or otherwise) and automatically add it to the shopping cart. 77% Indians also believe that by 2025, they would have been to a house that speaks/ reads to them and 93% are convinced their home security systems will be connected to their mobile device.

    Cybersecurity

    According to the survey, 90% of Indians are concerned about what the state of cybersecurity will be 11 years from now. This is not surprising given the near-daily reports about retail and financing institutions being hacked. With new innovations arising every day to make consumers’ lives increasingly connected, Indians may feel hesitant in sharing personal information or adopting these technologies in fear of becoming a victim of a cybercrime. 83% consumers do believe the government will play a more active role in protecting businesses from cybersecurity in 11 years

    Cybercrime

    The study also revealed that as many as 72% of consumers fear their families could fall victim to hackers over the next decade. Many Indian citizens (80%) believe their families will be affected by cyberbullies in 2025. With the number of social networking working sites and the people who frequent them growing, the likelihood of consumers experiencing negative encounters online increases.

    “As Indians come to terms with the internet of things, we understand consumers are concerned about how these changes will impact their safety and privacy,” said Jagdish Mahapatra, Managing Director- India and SAARC, McAfee, part of Intel Security. “With this study, we hope to shine a light on these concerns and I believe that McAfee is well poised to best integrate new innovations with consumer’s online security and privacy in mind specifically targeted at addressing the new-age threat landscape.”

    To provide comprehensive security for all customers, improved malware protection and an optimized user experience have been integrated in the newly launched product line, which includes McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection, McAfee LiveSafe™ service and the award-winning McAfee Mobile Security, which was made freely available earlier this year. McAfee’s recently upgraded malware scanning engine offers improved detection and performance capabilities that protects a customer’s data and identity information across all of the PCs, Macs, smartphones and tablets they own. Additional components have also been reengineered to improve performance and enable devices to run faster and efficiently with PC boot-up time that is up to 22% faster than previous versions.

    Source : Sachin Murdeshwar

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