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  • Indian wins International WPP Award for work on China

    Published on August 9, 2011

    Saurabh Sharma, Planning Partner at Ogilvy China, has won the prestigious Atticus Award instituted by WPP.  The International Award, to be presented by the legendary Sir Martin Sorell (Chief Executive –WPP) in London, honors professionals for original published work on subjects of relevance to marketers across the globe. Atticus Awards, instituted in 1994, has a rich legacy with (past) judges including Helen Alexander (Chief Executive-The Economist Group),  Ann S Moore (Chairman and CEO, Time Inc), William Lewis (Editor, Daily Telegraph), Judie Lanon (Editor, Market Leader), Jim Stengel (Global Marketing Officer, Procter & Gamble), Rik Kirkland (Principal and Director of Publishing – Mckinsey and Company) and Simon Clift  (Former Global Chief Marketing Officer – Unilever)

    33 year old Saurabh, a marketing thought leader and prolific writer has been awarded in two categories – Advertising and Public Relations /Public Affairs.  In the Advertising category, he has won the award for his work “Middle Kingdom’s Celebrities To Be” which talks about imperatives for Celebrity Advertising in China” and in the Public Relations and Public Affairs category he won for his work “Is the Red Carpet Fading?”, which talks about how MNCs can work with China more effectively in the future.

    Says Saurabh, “Middle Kingdom’s Celebrities To Be speaks about the how brands can take help millions of nameless hopeful hearts in China to succeed and become famous, while ‘Is the Red Carpet Fading?’ gives a low down on the ground realities that MNCs need to understand as they engage with China. The latter dispels many myths about China, the government and its people. It tries to outline a way of thinking and lays down some fundamental principles for MNC engagement in China.”

    Saurabh, a postgraduate in management, began his career in 2000 and has had a 4-year stint in Mumbai where he last held the position of Planning Director at Ogilvy India.  In 2006, he was the youngest Advertiser to present at the WPP Retail Summit and the youngest finalist at the Marketing Research Society of India (MRSI) Awards, the same year.

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