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India’s First Web Portal on Transport Industry www sastabhada com launched
Published on April 21, 2015
Mumbai : Ebullience Info Web has launched a new web portal ‘SastaBhada.com’ with an aim to 
bring down the cost for transporters and give the consumers a new experience.
The business was conceptualised and researched for Seven Years by Murtuza H Hamid, who is visually challenged.After the hard research spanning five states including Delhi, MP, Rajasthan, Chattisgarh and Gujarat.
Hamid joined hands a group of young three young entrepreneurs from Madhya Pradesh to launch the Sasta Bhada.com.
SastaBhada.com intends to bring 1.70 lakh transporters across the country into one single platform and benefit them by optimisation of the truck usage. The portal has already managed registration of 4,000 transporters.
The web portal has also tied up with HPCL and IOC of providing concession of 50 paise per litre of diesel purchased by the truck owners. It is also in the final stage of signing up with Bajaj Alliance to facilitate finance for transporters.
Ebullience Group is also developing cheaper version of GPRS system to bring down the cost of tracking to Rs 4,000 per vehicle as against Rs 9,000 per vehicle in a GPRS system fitted vehicle.
At present, it monitors 36 lakh trucks registered with it without using the GPRS System.
Speaking at a press conference on Monday, Murtuza H Hamid, founder director, Sasta Bhada.com said whenever a vehicle is booked transporters collect the fair for upward journey and diesel charge for returning empty.
Once becoming the member of SastaBhada.com, transporters need not collect the diesel charge for returning empty as the website would ensure that the vehicle is loaded immediately.
This alone would result in a saving for transporters and they will be able to pass it on to consumers. About 30 per cent of the finance provided to transporters ends up in bad debt due to uncertainty on demand, said Hamid.
Though the portal intends to offer the service free for both customers and transporters, it would levy a nominal fee from the transporters once they realise the benefit from the service provided. It will also rope in advertisers on the portal.
Source : Sachin Murdeshwar
