Mumbai: The Union Territories of Daman &Diu and Dadra & Nagar Haveli have embarked on a vision of promoting themselves as activity-filled, world class tourist destinations through a network of projects aimed at promoting infrastructure to attract tourists from India and across the world.

To kick-start their mission of wooing tourists from India and across the world, a series of projects aimed at promoting infrastructure have been lined up. Apart from this, the Union Territories are leaving no stone unturned to ensure brand visibility in its attempt to reach out to tourists, far and wide.

A new tourism brand logo common for both the Union Territories was unveiled during the week. Built around the tagline of ‘Small is Big’, the logo encapsulates the core appeal of the  Union Territories – while they are small dots on the map, they have so much more to offer in the form of culture, heritage, wild life, architecture and natural wonders.

The unveiling of the logo will be followed by an extensive 360 degree marketing campaign to promote the varied facets of the Union Territories among tourist audiences. Ogilvy & Mather, who have designed the logo are also the agency that will manage the advertising and digital campaign for the same.

Some of the plans to enhance tourism in the regions include up gradation of tourism spots, beaches, gardens, churches, restoration and conservation of monuments, restoration of Moti Daman fort, heritage walkway at Diu, setting up of a National Oceanarium at Diu and Bird Park at Daman and adding some new tourist attractions to the existing ones.

At the event, Mr. Bhupinder S. Bhalla, Honourable Administrator Union Territories of Daman & Diu and Dadra & Nagar Haveli spoke about the vision for the Union Territories that showcases various landmark project plans, the investment and planned completion dates to boost tourism as well as improve infrastructure. He said, “Our aim is to make Daman & Diu and Dadra & Nagar Haveli amongst the most exciting and activity-filled destinations in the world. Our marketing campaign will present the Union Territories at their finest. In addition, the projects presented here are a result of extensive discussion, dedicated planning and hard work by a large team of public representatives, government officers, architects and designers.”

To support this goal, the Budget outlay for the two Union Territories has been increased from Rs. 660 crore in 2012-13 to Rs. 1360 crore in the current financial year.

Source : Sachin Murdeshwar