Bengaluru :  Infosys BPO Ltd., today announced that it has won the Gold Award for Marketing Excellence in the category of ‘Marketing with Social and Interactive Media’ at the Information Technology Services Marketing Association (ITSMA) Awards 2012. Infosys BPO received the award during the ITSMA 2012 Annual Conference: Marketing’s New Value Proposition, held at the Charles Hotel in Cambridge, MA, USA.

ITSMA, the leading marketing association for technology, communications, and professional services providers, recognizes best-in-class marketing programs with its annual marketing excellence awards. An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results.

Speaking about the award, Gautam Thakkar, Vice President and Unit Head – Enterprise Services, Infosys BPO said, “This prestigious award reiterates the fact that we have been able to create considerable value and brand equity with a highly focused campaign for our stakeholders in the social media space. We believe that innovation in the digital world, combined with seamless teamwork, will continue to garner significant results. We will continue to focus on such innovative initiatives that aim at creating a social media presence to drive and sustain community engagement.”

The uniqueness of the initiative is that Infosys BPO created a novel community to enable discussions among the buy-side, the sell-side, and the influencer-side of the outsourcing community and the Infosys BPO leadership team. This was indicative of a spike in brand awareness and the brand proposition of ‘optimize, transform and innovate’ among the desired target audience.

“This was an innovative use of social media targeted at a difficult audience, with very successful results,” said Dave Munn, President and CEO of ITSMA. “The program was well defined, the research was thorough and the execution was methodical. Infosys has developed a best practice.”