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  • Insecticides India Ltd bags “Innovation100” award by Inc India

    Published on April 15, 2014

    New Delhi: Insecticides India Ltd (IIL), a leading agrochemical company which manufactures and markets several popular and international brands, has been conferred with the prestigious “Innovation100” award by Inc India*, the flagship publication of 9.9 media.

    The company was declared winner under the category “Innovation in Marketing” for aggressive branding and marketing. The award recognizes the effort in pushing forward the company’s brand vociferously through innovative and unique measures.

    “It is a moment of pride for us to have been conferred with such a prestigious award. The award is a testimony to our efforts towards making ILL a brand in the market. The company was started in 2002 and today it is a known agrochemical company in India and abroad. Our branding and marketing initiatives have played a major role in letting the company reach a position where it is today,” said Mr. Rajesh Aggarwal, MD, IIL.

    IIL had been the first company in the country to have roped in Bollywood stars for brand promotion. Under its marketing initiative, the company had in the last few years entered into alliances with Japan’s Nissan to market its patented product Pulsor and Hakama and American Vanguard Corporation of the US for manufacturing and marketing its well-known brands Thimet and Nuvan in India.

    Innovation 100 is a unique attempt of Inc India* to capture the role of mid-sized business community in the innovation journey of India by highlighting and celebrating 100 mid-sized companies that have demonstrated a flair for impactful innovation.