Mumbai: iProspect Communicate2, an Aegis Media company, has bagged the digital marketing mandate of Thomas Cook India, the leading integrated travel and travel related financial services company in the country. The agency’s Mumbai branch will handle the business and will be responsible for managing the entire range of digital marketing activities spanning across performance marketing in terms of SEO, SEM and Social Media.

iProspect Communicate 2 was selected after a multi-agency that spanned over two months.

“At Thomas Cook India, our overarching digital strategy is to position our full service travel portal thomascook.in as India’s first, effective “click-brick hybrid” to serve effectively the “pure click” younger generation customer at one end, the “pure brick” less Internet savvy customer at the other end – and most importantly, the very large spectrum of segments between these two extremes that in reality, is where the real opportunity lies!

As part of this large overarching mission, we are focused on maximizing our competitive edge in the Holidays space via online opportunities: not merely SEO, SEM, online marketing and social media as individual channels, but as a synergistic, holistic strategy that recognizes the growing trend of blurring professional & social spaces and networks to an “always on” generation. What was vital for our team therefore, was a partner to help us solve our business challenges, ratherthan on fragmented solutions and iProspect Communicate 2 offered us exactly what we were looking for. Having worked with Communicate 2 for over 5 years during my earlier assignments, I have always been impressed with their innovative and consultative approach.” said a delighted Amit Madhan – Chief Operating Officer – IT & E-Services, Thomas Cook (India) Ltd.

Commenting on the win, Vivek Bhargava, MD, iProspectCommunicate2, says, “This is a great win for us, I believe it is not about Digital Marketing anymore, Digital is the age we are living in. Today Digital can be leveraged to gain a competitive advantage in the market, iProspect Communicate 2 looks to fill the vacuum of a premium performance product in the Indian Digital Space”.

Source : Lokesh Shastri