New Delhi : Dennis Media Transasia (DMTA) can today announce the launch of a news & reviews hub for technology professionals, www.ITPRO.in.. The new digital offering from DMTA (publishers of Sports Illustrated India) will cater specifically to India’s IT enterprise audience and appeal to those with an advanced understanding of technology.

ITPRO was first launched in the UK in 2006 where the brand quickly established itself with the UK IT audience and advertisers. The Indian version of ITPRO is the latest website from DMTA following the successful launch of Know Your Mobile www.knowyourmobile.in in India in 2009.

DMTA is a joint venture between Dennis Publishing Ltd –Europe’s largest technology publishers and Media Transasia, publishers of Travel and Leisure, Maxim and Child magazine amongst others.

Andrew Nicholls, Digital General Manager for DMTA said, “There are in excess of 2 million people directly employed in the Indian software and services industry and around 8 million indirectly. However, quality desi websites that specifically address the needs of India’s IT professionals are thin on the ground. ITPRO will be a reliable source of information that delivers both international and local IT industry news, as well as product reviews and service information tailored to the advanced understanding of the Indian prosumer.”