by NR INDRAN / INT

Come November and music aficionados in the sub-continent are in for a musical delight of their lifetime with multiple epic dance music acts confirmed by Submerge for India touring.

On November 10th, India’s largest electronic dance and music promoter, Submerge is staging the biggest music event India has ever seen in the city of music, Bengaluru. UK dance superstars Above & Beyond, one of the most widely beloved and well-respected acts in the history of electronic music, are bringing their landmark radio show, Trance Around the World 450, to India. An event of this scale has never happened in this country before. Over 30 million fans will listen to the show via radio and an internet stream. Thousands more from across the Middle East, Asia and beyond are expected to make the trip to India to celebrate Diwali with Above & Beyond. It’ll be a night with global implications, carrying the music of Above & Beyond – and the sights and sounds of India – to the entire world.

To celebrate Trance Around the World’s 450th episode, Above & Beyond will perform an electrifying live concert for Indian fans. The 6-8 hour show will also feature sets from some of the most exciting names in electronic music, all hand-picked from their forward-thinking label family of Anjunabeats and Anjunadeep.  They official line-up of the DJs that will be joining Above & Beyond for this year’s TATW450 in Bengaluru on the 10th of November include Mat Zo, Norin & Rad, Andrew Bayer and Jody Wisternoff.

The prestige attached to TATW 450 is so powerful that fans in several countries were running social media campaigns aimed at persuading Above & Beyond to stage the show on their soil. The attention generated by a TATW show is massive. TATW 450 will be a social media event of blockbuster proportions. TATW 350, broadcast from Los Angeles, sold out minutes after the show was announced. It became the #1 trending topic on Twitter. TATW 400, broadcast from Beirut, also became the #1 trending topic on Twitter, while the official film for TATW 400 demonstrated to people everywhere the vibrancy and passion for music in modern day Beirut. TATW 450 will create connections and conversations between fans all over the world, and the level of online activity will push TATW – and India – to the attention of anyone who uses Twitter on the day of the show. It will showcase the country’s development to the world.

On the occasion, Nikhil Chinapa, Director, Submerge, states, “I’m incredibly proud to be bringing Above & Beyond to India for TATW 450. The magic of Above & Beyond is that they’re able to create authentic, emotional experiences that genuinely touch people on a personal level. Their music is so beautiful and profoundly affecting that it can move people to tears of joy. TATW 450 will be the biggest night in Indian music history. Thousands will travel to India to attend, millions more will listen in via the radio and the Internet, and the sights and sounds of India will be carried to the world.”

Speaking from across the globe, Paavo from Above & Beyond elaborates, “India, its people and music have always had a special place in our hearts. Not only does the dance music culture span thousands of years there, we’ve witnessed an incredible growth of the electronic music there since we first started Anjunabeats. TATW450 will be broadcast the country that was the starting point for everything we do. Let your friends know, join us online, and together in India we’ll all make this our biggest global celebration to date.”

Trance Around the World, Above & Beyond’s weekly radio show, attracts more than 30 million listeners per week, making it one of the most popular and longest-running music radio shows currently airing. TATW is heard in 35 countries on six continents via 237 FM stations. TATW is a global phenomenon that has profoundly affected millions of lives. Above & Beyond fans are so devoted to the group that some have tattooed the group’s logos and lyrics to their skin – a permanent reminder of Above & Beyond’s musical power.  Above & Beyond are embedded at the heart of their listeners’ lives. Their shows are immersive, interactive, and potentially life-changing. They’ve helped one fan propose to his girlfriend during a show, while at another event, a couple renewed their wedding vows.

Above & Beyond chose India as the site for TATW 450 because of their long-standing connection with the country. The group has always had a soft spot for India – their record label, Anjunabeats, is named after the famed Anjuna beach in Goa – and many observers believe that this event will be the tipping point for dance music here, serving as a platform to launch dance music into mainstream consciousness.

Swedish House Mafia are proud to announce the final leg of their world tour. After a week of dots appearing around the globe, over 20,000 sightings from planes to projections, fans joining in across the world and trending globally twice on Twitter, the dates have finally been revealed. Spanning the globe, One Last Tour, will be their most extensive and extravagant shows to date starting in World Trade Center, Dubai on 16th November and will see the band travelling across continents, visiting India, Russia and South Africa for the first time to perform for their loyal fans. The tour will then hit North America from February 2013 where the Swedes will once again play at New York’s legendry Madison Square Garden as well as a night at the Barclay Center.

Yes, it’s true, the famed act that sold out at the world’s biggest venue, the celebrated Madison Square Garden in nine minutes flat proving to the world that electronic dance music industry was big enough to compete with legendary pop, hip-hop and rock acts will be enthralling dance music revellers during their stopover in the sub-continent.

The event is bought to the country by India’s leading and largest music promoters, Submerge and will be executed by the leading dance music brand, Sunburn on 17th November 2012 at Sunburn Arena, Turf Club, Mumbai and 18th November 2012 at Sunburn Arena, Unitech Golf Course, New Delhi. The property will be promoted under Sunburn Arena Series.

The band will release their second compilation album entitled “Until Now” from 19th October 2012 which will be the official soundtrack to One Last Tour. The album will also serve as the set list for their upcoming tour comprising of 22 tracks the trio have planned to perform. The follow up to their double gold-selling mix album “Until One”, the new album will feature a unique collection of Swedes’ original tracks, remixes, exclusive collaborations, club favourites and solo productions. ‘Until Now’ will include their global club anthems like “Don’t You Worry Child”, “Every Teardrop Is A Waterfall”, “Calling”, “In My Mind”, “Lights”’, “Euphoria” and many more previously unreleased tracks

The band, who had initially expressed a desire to visit India only during Diwali, will now be performing in two cities giving audiences a world-class extravagant experience, with stage production of the likes of which this country has never witnessed before.  The band has delivered some hit platinum-selling singles like “Save The World,” “Greyhound”, “One” and “Miami To Ibiza” that have gained top positions on international charts and continue to be top favorites at many clubs.

On the occasion, Nikhil Chinapa, Director, Submerge & Festival Director, Sunburn, states, “When the Swedes announced they were disbanding they broke a billion hearts across the world and in India too. For all of India’s dance music fans, the One Last Tour is going to be your last chance to see and hear the Swedes together. Their music has brought people of different backgrounds together in a way that’s impossible to describe. I’m looking forward to hearing 20,000 Indian voices, who belong to different cultures, speak different languages and have different customs and traditions, singing “Who’s gonna save the world” and “Don’t’ you worry child…” together.  Join us as we celebrate life and love as One, with the Swedish House Mafia in India.”

On the occasion, Shailendra Singh, Inceptor, Sunburn & Joint Managing Director, Percept, states “Over the years, Sunburn has brought some incredible DJs to India. And now, we are absolutely delighted to be hosting the Swedish House Mafia in India for the very first time! Axwell has closed Sunburn Goa for us more than once, so he knows what’s in store from the Indian fans. But this time, the whole gang is coming for Diwali! I hope India’s ready for this – to celebrate SHM’s final tour AND show them how we party!!”

Speaking from across the globe, Steve Angello from the Grammy nominated Swedish House Mafia reiterates, “We are extremely excited to connect with our fans in India and India was a strong contender on our final tour touring calendar. Infact Axwell has been telling us for years to visit India for it’s vibrancy when it comes to dance and music and it’s great that Submerge has made this a reality for us. This is going to be our last tour to India for the very first time and we are hoping you are ready!”

In perspective of the band’s announcement of disbanding, many Indian fans were left inconsolable. But in light of this latest global confirmation, music connoisseurs will get a mind blowing opportunity to witness the band in their full glory. With numerous global artists making a headway into India, we are certain that this act by Swedes will give every dance music fan an unforgettable memoir.

India will finally be on the global EDM map this fall with all praises reserved for India’s proficient music maker and connoisseur – Nikhil Chinapa! The release of the tour dates have caused fans worldwide to take to social networking sites and share their excitement over the highly anticipated show. One Last Tour will be highly emotive as the band bid a final farewell to their fans across the world with an underlying promise to create unrivalled memories for fans and band alike.  A special and spectacular finish for those who Came, Raved and Loved!

TIKCET BOOKING – SWEDISH HOUSE MAFIA

Ticketing Partner – Bookmyshow.com

Prices- Student (Rs. 2,000/-), Regular (Rs. 3,000/-), VIP (Rs. 10,000/-)

Entry- 5.00 p.m. onwards

Helpline – 02239895050

TIKCET BOOKING – TRANCE AROUND THE WORLD

Ticketing Partner – Bookmyshow.com

Prices- Regular (Rs. 2,500/-), VIP (Rs. 4,500/-)

Entry- 2.00 p.m. onwards

Helpline – 02239895050

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