by NR INDRAN / INT

Tradus.com, partners with ITSA to launch its second series of film, “Remove the middleman and get wholesale prices”

The film is about a couple performing a transaction. A young smart girl representing the Buyers, asks the guy“ I’d like to buy that phone”.  The guy, representing the Sellers, offers the phone.

But right in the middle of them sitting on the table between the two is the Middleman who has been eagerly waiting, almost drooling at the prospect of making his cut. He snatches the phone and gives it to the girl. With the other hand he snatches the money out of the girl’s hand, gives it to the guy, but not before taking out his own commission.

That’s when a cursor comes and clicks the Middleman away and a voice over completes the story, “Remove the Middleman. Log on to Tradus.com and buy directly from sellers and get wholesale prices at your doorstep.”

Ashish Kashyap, CEO, Ibibo Group,  that owns Tradus.com, Goibibo.com, PayU India, etc. says “This is the second series of Tradus  creatives.  We wanted to drive home our core differentiation of being a marketplace rather than an online retailers. As a marketplace Tradus enable sellers to list on their own on the platform and sell directly to the Buyers thereby removing all the inefficiencies. This helps the buyers get wholesale prices. ITSA has been an excellent partner to create a crisp communication via this well produced film”

Emmanuel Upputuru Copywriter, ITSA says, “We co-created this spot with the client. Ashish Kashyap, CEO ibibo Group was very clear in what he was looking for. It was a bold stance to take, to get rid of the middleman. We just had to find a plot that would demonstrate that proposition visually and effectively. So when you take one look at the film you know what the benefit is for the consumer. Manoj Pahwa came to my mind the moment I thought of the idea of putting the middleman on the table.”

Daniel Upputuru, who makes his debut as a director with this film says, “I wanted to treat the film like a painting. The lighting has been borrowed from Caravaggio. When Emmanuel shared the script I saw the guy and the girl ina beautiful setting. But right in the middle of them is this Middleman who spoils the picture. So the only way to restore the picture is to remove the Middleman.”

Anirban  Mozumdar, ITSA says, “The purpose of offline communication for any online website is to single mindedly to express its purpose of existence. For Tradus.com it is about telling the consumer that Tradus.com is hereto offer a service that wasn’t there. To buy directly from sellers, so you get whole sale prices at your doorstep.”

Tradus.com is India’s fastest growing marketplace, where buyers and sellers come together to conduct transactions. With over a thousand pre-qualified merchants and an industry-leading buyer protection policy, Tradus offers a worry-free shopping experience where you can buy a wide variety of products across 50 different categories ranging from the latest gadgets to exquisite hand-crafted jewelry -all in one shopping cart. With no retailers in the middle, you get whole sale prices on branded products.

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