Radico Khaitan Limited participated in recently concluded India’s biggest gin festival, The Gin Explorers Club in Delhi, where it showcased and served its luxury brand Jaisalmer Indian Craft Gin. The attraction at the event was the special gin cocktails curated by a celebrity mixologist using Jaisalmer Indian Craft Gin.

Last held in 2019, the fourth edition of Gin Explorer’s Club witnessed a tremendous turnout of gin lovers who enjoyed the drink in an environment buzzing with true pop, rock, and blues.  The music performances at the event were from artists like Madstarbase, BeatCrush, and Nash.

Talking about Jaisalmer Indian Craft Gin, Anup Barik, Master Blender, Radico Khaitan Limited, said, “The premium taste of Jaisalmer Indian Craft Gin comes from the ancient Indian knowledge of herbs. We have carefully chosen the ingredients from the best places for their production, such as Coriander and Vetiver from Jaisalmer or Oranges from Nagpur. The final product was the hard work of several tests over two years between 2015 and 2017. The Jaisalmer Indian Craft Gin is the example of bringing the Indian origin gin back to its roots, i.e. India.”

Curated by Food Talk India, there were 16 Homegrown and International Gins for guests to experience a juniper-fuelled exploration of the mystical land.

Talking about the gin market, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Limited, said, “The tremendous response to the event, with footfalls far surpassing our expectations showed that patrons and consumers were looking forward to experiential events such as this. Consumption patterns have shown a preference shift to more experimental consumption and adoption of alternative spirits by the lower age groups.”

“Events such as the GEC help grow the experience of the finer nuances of the gin offerings. While premium Gin is an internationally favored spirit, it is yet to take hold in the Indian subcontinent but we are extremely happy to witness the emergence now. Our second partnering with this event has showcased our international quality offerings using truly Indian ingredients.” Sinha concluded.