San Francisco, CA : Karmagenes is a Switzerland-based company that aims to explain the connections between people’s DNA and their corresponding personality traits. Karmagenes will be bringing this innovative technology to the United States for the Collision Conference in Las Vegas, Nevada on May 5-6, 2015. Collision is Web Summit’s sister event that brings together the leading minds in technology from all over the world for two days of workshops and networking.

The Karmagenes team has designed the first DNA-based personality test that links specific genetic regions with 14 major personality traits such as innovative, risk-taker and social. Their expertise ranges from molecular biology and genetics, to IT security and governance and psychology. To perform the test, customers swab the inside of their cheeks in order to collect DNA which is then sent to the Karmagenes headquarters and analyzed for personality traits. An analytical personality profile that covers potential strengths and weaknesses is then compiled and sent back to customers.

Personality profiles can then be used for a variety of purposes. Customers can assess their potential personality strengths/weaknesses and use them for career aspirations and work-related decisions. They can also appraise whether their personalities are similar to that of close family members, friends or other life influencers. Karmagenes plans also to provide its services to the matchmaking industry to help people find their significant others based on compatible personalities. Karmagenes can even assist people to make better financial decisions.

“By uncovering the impact of both nurture and nature in your personality, we can help you to develop yourself both personally and professionally,” said Dr. Kyriakos Kokkoris, one of the creators and CEO of Karmagenes. “Karmagenes genetic test allows people to get to know themselves better. By learning if you are rather self- confident or insecure, outgoing or reserved, emotional or sex driven, you can better prepare yourself for situations and understand how to make better decisions throughout your life and day to day choices.”.

Collision invited Karmagenes to exhibit for their first time in the United States. At this occasion, Karmagenes is offering 100 online genetic tests for a discounted price of $99 until May 19, 2015. These select tests will be among the first opened to the international public and will include an invitation to become one of the first members of Karmagenes upcoming innovative interactive platform. To learn more and purchase a Karmagenes test, visit their website: karmagenes.co