Mumbai: For the 1st time, the city saw Bollywood celebrities, politicians and the corporate world all under one paradigm, all to support that one cause that unites or breaks all mankind – Women! Kelvinator Stree Shakti Women Achievers Award, a COLORS initiative is a ceremony created by Smruti Shinde & Vikas Gulati of SOBO Films. The award ceremony would not have moved forward without the gracious support of Kelvinator as its sponsor. It celebrated its 1st year this evening with a grand opening at a suburban 5-star hotel. The nation will catch this extravagant affair on COLORS in the coming month.

The award function celebrated the life of those women who have made their presence known in this progressive society with a predominant male presence all the while believing in the limitless possibilities that life has to offer. This ceremony brought to light the life of those women who are wise, courageous, compassionate and brave enough to take charge and leave an impact on society. Faced with obstacles these women walked on a path less travelled and prove to the world that they are forces to be reckoned with.

The beauty about this award function was that it brought together woman from all walks of life under one roof, where their inspiring stories are shared with everyone on a higher platform, raising awareness towards the recognition of woman’s empowerment.

These Awards were backed by some of the most prominent faces in India who took out time to show support for this celebration. Gracing the Red Carpet with their eloquence and elegance were some of industry’s biggest names who were honored with Awards in categories of Outstanding Achievers, Popular Achievers, and Honorary Achievers and many more.

Gracing the event were the crème de la crème of the industry like Madhuri Dixit, Jacquline Fernandez, Alia Bhatt, Jeetendra, Ekta Kapoor, Sharman Joshi, Nita Ambani, Kajol, Zeenat Aman, Jackie Shroff, Madhur Bhandarkar, Sonali Bendre, Raveena Tondon, Ramesh Taurani, Monali Thakur, Comedian Bharti Singh, Geeta Basra, Abhishekh Kapoor, Ganesh Hegde, Sangram Singh, Payal Rohatgi, Anita Dongre, Arjan Bajwa, Subhash Ghai, Dolly Bindra, Amir Ali, Rashmi Desai, Krishika Lulla and many more…who turned this noteworthy ceremony into one of the most talked about and illustrious event in town. Dressed to impress, it was a ceremony attended by whose who’s of the town and with everyone under the same roof, it came as no surprise that this ceremony created waves.

At the occasion said Mr. Raj Nayak, CEO – COLORS, “Stree Shakti is an initiative which aligns beautifully with the core values of COLORS and we are glad to be associating with a property that aims at honoring the achievement of women. Women have always been synonymous with immense strength and will power – a sentiment that resonates strongly through all our shows. We’re delighted that through COLORS, Stree Shakti Women Achievers Award will reach out to millions of viewers across the country and inspire and motivate them to move forward.”

Commenting on the occasion, Mr. Amitabh Tiwari, COO, Kelvinator said, “Kelvinator is celebrating its 100th Anniversary this year & is proud to mark the occasion with the first edition of Stree Shakti awards, to recognize the contributions of the most outstanding women in the country. Over the years Kelvinator, as a brand, has been empowering every woman’s life, bringing comfort & convenience with its cutting edge technology. At Kelvinator, we believe that the women of today have come a long way, hence we have constantly been delivering the most innovative & coolest range of Refrigerators & Washing Machines, to salute them & enable them to stay Cool.

Speaking on Stree Shakti, Smruti Shinde, Sobo Films says, “I am very proud of what I see women do. I have learnt about so many fascinating stories while working on this project. It is truly inspiring for me. This has been a much awaited event and it has finally come together tonight. Team of SOBO, Kelvinator & COLORS has put a lot of hard work and dedication in making this event a success and tonight definitely surpassed our expectations and gave our audience a night to remember’’.

Vikas Gulati, Sobo Films says, “I am highly influenced and inspired by the heroes in my life my mother, my wife, my daughter and my work partner and now I have had the fortune of meeting so many astounding heroes of our nation. India truly has a lot to offer and people will see that! Stree Shakti Awards tonight, with the help of SOBO, Kelvinator & COLORS, has been a truly inspiring event that will move forward the recognition of woman’s environment in the right direction. It was a very exciting evening and the brilliant performances definitely lit the stage and the night. But more than anything what gives me satisfaction is that through this event we will be able to spread awareness among the masses towards a better society.

Source  : Lokesh Shastri