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  • Kelvinator & Sundev tie up for Small Domestic Appliance Business

    Published on October 9, 2013

    Mumbai : Electrolux Global Brand Licensing,a Division of the SEK 110 billion Swedish giant Electrolux,has renewed its focus for India and announced its aggressive plans with a slew of new small domestic appliance products under its power brand, Kelvinator.

    Electrolux is announcing the introduction of 10 Kelvinator branded small kitchen appliances including 3 models of Water Heaters,5 models of Air Coolers and two models of Tower Fans.

    Electrolux is a global leader in household appliances,selling morw than 40 million units per year to customers in more than 150 countries under various brand names including Electrolux,Kelvinator,AEG,Eureka and Frigidaire.

    The Strategic  agreement was made between Mr.Mark Ryan Business Development Manager,Electrolux Global Brand Licensing and Mr.Dev  Anand Director-Sundev Appliances Limited.

    In the next few quarters,at regular intervals Kelvinator will be launching several small domestic appliances with innovative Designs such as Rice Cookers,Kettle, Coffee Makers,Toasters & Sandwich Makers,Chimney, OTG,Bread  Makers,Ice Makets, Dry and Steam Iron, Room Heaters,Solar Domestic Appliances and Emergency Lights.

      Source :  Sachin Murdeshwar

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