Medusa Beverages chose to create their own form of honouring the spirit of collaboration with Nitin Bal Chauhan during this season of joy and togetherness. Recently, Medusa Beverages and a luxury apparel designer, Nitin Bal Chauhan, came together to create social media content for the festive season while we shop for new clothing to match our party and chilled beers to complement it.  The photoshoot took place at Duty Free Courtyard, Gardens Galleria, Noida to supplement festivity content on social media. 

Talking about this collaboration, Avneet Singh, Founder of Medusa Pvt. Ltd. said,“I’m thrilled how well this association worked for both the brands and anticipate a positive response from both Medusa and Nitin Bal Chauhan’s customers for this first-time endeavour. I look forward to more interesting collaborations like this in future with Nitin.”

Nitin Bal Chauhan, on the association said, “Collaborating with Medusa was an absolute pleasure. Medusa like NBC has a bold fearless identity which enticed me to collaborate with them.”

The key to this collaboration is the organic vibe that can be imparted to the goods or services through this celebratory content. Medusa ae constantly searching for a natural connection point with their present and potential customers. Taking on the holidays with vigour, embracing and channeling one’s individuality. The evolution of the aesthetic and understanding that it will transition over the next few months to stay on trend and relevant to the Indian community with content posting.