Bangalore : The Rs. 8,500 crore Indian toy industry that was once reeling under competition from cheap Chinese products is pulling out all stops to bounce back into children’s reckoning with innovative and better designed toys.  Kids India, country’s grandest exposition on the Toy Industry in its 2nd year is witnessing increased participation of toy manufacturers this year and has promoted them to increase the display area from 6,200 m² to as much as 8,060 m² (increase of over 30%) this year.

After last year’s successful premiere more exhibitors from across the world have come forward to participate, which include reputed global and Indian names such as  Chicco, Mattel, Simba Dickie, Frank Educational Aids,  G.B. Sports,  Hilife Marktech, Innisfree Education, Jasco, Min Toy, Pegasus Toykraft and Rachit Enterprises.

Ernst Kick, CEO, Spielwarenmesse eG, the fair organiser from Germany, said, “It had become absolutely necessary for us to extend the display area at Kids India as we have received an incredibly positive response to our fair. Most of the exhibitors have registered again for 2014 increasing the number to over 150 exhibitors as against 108 exhibitors and 5237 visitors.”

“The high level of interest of the exhibitors shows us that we have done everything right in the organization of the fair and that the Indian market has accepted its new international trade fair.” Kick continues.

Kids India is a platform for both Large and SME toy manufacturers to showcase their quality products to retailers across India. The Indian toy industry is a major market for both domestic and international players, owing to low penetration (0.5 per cent) as well as growth in the size of the middle class. India’s toy industry has a meagre share of 0.51 per cent of the global market. According to a study by industry body Assocham, the size of India’s toy industry may touch Rs. 13,000 crore by 2015. The Indian toy industry employs approx. 3 million people and holds the potential to increase this number manifold and provide more employment opportunities to India’s youth.

Spielwarenmesse eG is also organizing an international pavilion again at Kids India. This gives small and medium enterprises the opportunity to concentrate on making contacts in the Indian market. The organizer takes care of the stand organization. Companies from Germany, Korea, Singapore, the Czech Republic, the UK, the USA and Belarus have already registered for the World of Toys by Spielwarenmesse eG Pavilion.