Mumbai: Ever wanted to be a filmmaker? Here’s an opportunity to showcase your talent. Kingfisher in partnership with SEA’s leading creative crowdsourcing platform, Talenthouse India has launched a ‘Create your 60 secs film’ challenge to provide a unique platform for budding filmmakers. Titled ‘DIVIDED BY ____ UNITED BY KINGFISHER’ this innovative contest is an invitation to people who can use their creativity to fill the blank and create a 60 seconds film around the campaign theme. This will continue till May 19, 2014 and the winners will be announced on May 23, 2014.

The winner will be promoted across the Kingfisher’s social media channels with an opportunity to showcase the winning films to more than 7 million Kingfisher fans, giving their work  unmatched national reach. Besides this, the grand prize winner will get Rs. 100,000, the 2nd winner will get Rs. 40,000 and 8 additional winners will get Rs. 7,500 each.

“In association with Talenthouse India, we are pleased to announce this unique contest which offers great opportunity to budding filmmakers to showcase their talent. We hope to generate interest & excitement amongst talent across the country and look forward to seeing the innovative and imaginative films which will identify with our theme”, said Mr. Samar Singh Shekhawat, SVP- Marketing, United Breweries.

Commenting on the launch of the contest, Mr. Arun Mehra, CEO, Talenthouse India said, “At Talenthouse India, we always try to encourage creativity and talent through various innovative ways. Partnership with leading film festivals has led Talenthouse India to be recognized as the preferred partner for short-format film competitions. Through the Kingfisher initiative, we aim to reach out to aspiring filmmakers who require the right platform to showcase their skills and will also get an opportunity to be associated with the best brands in India and across the world.”

Source: Lokesh Shastri