Pune: Celebrating the World Environment Week, Mumbai-Pune realty major Kumar Urban development Limited (KUL) has launched a bird conservation drive and also donated 10,000 saplings to the city.

Reiterating its commitment to protect the environment in its project areas as well as the city in general, KUL has partnered with Nature Forever, an NGO that works on conservation of native birds like sparrows, the endangered species.

During the environment beginning June 5, KUL has also donated 10,000 saplings to the City taking the total number of tree plantations done over the past years to a whopping 60,000. The company has also undertaken a campaign to create awareness about water harvesting.

Ms. Kruti Jain, Director, Kumar Urban development Ltd, said: “KUL constantly strives to maintain a perfect balance in the environment as the process of urban development goes on. At KUL Nation, we have adopted several green initiatives like rainwater harvesting, copper-plating water tank and planting herbal medicinal trees around the periphery of the project. We are confident that our efforts will make Pune a healthier and greener city to live in.”

Mr. S D Mahajan, renowned Botanist & Professor who was the chief guest at the bird and nature conservation drive, lauded KUL initiatives and said: “Taking steps to preserve the ecological system is the need of the hour. We hope more and more companies take this up as a cause and boost to our efforts in bringing about a positive change in the environment. It is our collective responsibility”.

The exceeding levels of pollution have direly affected not only the ecological system, chasing away birds like sparrows and making them extinct. With this initiative, KUL hopes to bring back the pleasing natural tweets to the environment.

KUL has also organized a play at KUL Nation based on the importance of nature in everyday life.

Guest at the event planted trees and requested the society to conduct such plantation drive for safe and secure living.

KUL’s efforts have been well recognized time and again by the various governmental and non-governmental organizations. The Company has been consistently winning the national “Srishti Good Green Governance Award”. The company has also been felicitated by Amicus Enviro Consultancy for its contribution to nature and environment.

Mr. Lalitkumar Jain, Chairman and MD Kumar Urban development Ltd, is popularly known as the “Green man of Pune”, thanks to his huge initiatives on green movement. As the Chairman of Indian Green Building Council (IGBC) Pune chapter, he not only propagates but practices eco-friendly projects. This World Environment Day event is strongly supported by IGBC.

The major green projects launched by the Company include KUL Nation and KUL Ecoloch, which is registered under IGBC Green township ratings and Cerebrum IT SEZ with a LEED CS pre-certified platinum building. KUL Sublime was recently adjudged ‘Environmental Friendly Project of the Year – Residential for 2013’ by Realty Plus Excellence Awards 2013.

Source : Sachin Murdeshwar