by NR INDRAN / INT

Mumbai : Kwakids Learning Pvt. Ltd. launches Kidville today, India’s first-ever child enrichment and entertainment facility, at an 8000 sq ft space in Atria Mall in Mumbai. Kidville focuses on enriching the lives of young families and children by providing them with a fun-filled, safe, and clean environment to learn, play, and grow. Kidville internationally, operates large, upscale facilities, catering to children in the 0 to 8 years age group by offering fun, age-appropriate classes where each child can learn through play and exploration.

The Kidville programs are age-appropriate and designed to inspire confidence and help child grow physically, socially and cognitively in a safe, stimulating environment. Kidville caters to a phenomenal range of classes, in music, gym, art, dance, enrichment and preschool, as well as quality services and products such as a Kidville Boutique, a hair salon, especially for kids, a large indoor play space as well as celebration of birthdays, special seminars and workshops for parents.

Ms. Rosenyn Kapur, Managing Director & CEO, Kwakids Learning Pvt. Ltd., speaking on the occasion said, “Our research has shown that parents are not just concerned about their child’s education but also about their overall development. At Kidville, our aim is to make learning, a fun-filled process while providing exposure and education through practical experiences. .”

The decision to set-up Kwakids and to take-up the franchise rights for Kidville was prompted by the results thrown up by a study of ‘online child related search trends’ which showed that over 27 million child-related searches were conducted on Google in the month of September 2011. The top three searches were related to Child Development (11 million), Child Education (8.2 million) and Child Health (8.2 million).

Mr. Rammy Harwood, Founder & President, Kidville Inc, USA speaking on the occasion said, “I am happy to see Kidville spread its wings in India. Research shows that the Indian audiences are keen to know about newer and better means of giving their children a better life. We are excited to help change and bring in new concepts of learning with fun, education and skills to each child and develop them to a different level.”

In the Google Search Trends for the month of September’11, Child development and related words accounted for over 0.5% of search traffic by women and was amongst the top 10 areas for online research by women in India. Of the 1.3 billion searches per month in India, roughly 11.8 million searches were on child development.

A look at the keywords used in searches in a month**, ‘Child Education’ tops the list with 940,000 searches followed by ‘Edu Games for Kids’ at 823,000 searches and ‘for children games’ at 110,000 searches. The fact that apart from education, child development, games and activities occupy the top 10 slots amongst keywords shows that today’s parent understands the importance and contribution of games and activities in the overall enrichment of a child.

Kidville is a one stop facility for all families, which, in addition to enrichment classes and an indoor playground, also features a retail boutique with ready-to-wear clothing from designers like Gaurav Gupta and Maya Nocon of Kidology, various international brands such as Zoggs for the Swimwear and Swim Accessories and dress up costumes for Kids. The shop will also have collections and accessories like headbands, hairpins, beaded neckpieces, bracelets specially designed for little kids. To complete the entire offering, Kidville also retails, 100% natural, non toxic and organic hair and body care products for boys and girls along with natural mineral makeup, nail paint and nail art for little girls. . The toys and games section will have well known brands such as Alex and Melissa and Doug , which are exclusively geared towards child enrichment

Kwakids Learning Private Ltd. was founded by Rosenyn Kapur and Mallika Timblo of the GMS Group and Timblo Group that are well-established names in the region with interests in automobiles, power, mining, shipping, and logistics and information technology promote the company. I have attached herewith, a brief on both group companies. As mothers of young children, both Rosenyn and Mallika struggled to find quality products and services for their families and young children. Kwakids hopes to address this need shared by millions of families through its first venture Kidville, for which it has procured the master franchise rights in India. As part of the development plan, Kwakids will develop 100 locations within the country over the next 10 years through a combination of the company owned and franchise model.

Kidville operates large, upscale facilities, catering to young children and their families that offer innovative products and services such as classes designed to help each child grow physically, socially, and cognitively in a safe and stimulating environment. While they aim to bring the best international practices in learning, Kidville India will retain the essence of the Indian culture thereby providing each family with the best of both worlds.

Kidville US, founders include Cosí co-founder Andy Stenzler, London Misher Public Relations President, Shari Misher Stenzler, tennis stars Andre Agassi and Steffi Graf, philanthropist Laurie Tisch, Emanuel and Liz Stern (Hartz Mountain Realty/Tribeca and SOHO Grand Hotels), Richard Chapman and Gordon Hamm (GMC Parking Chain) and Kidville President Rammy Harwood. Kidville currently operates over 20 locations across the globe including New York, California, Egypt and Dubai

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