Mumbai : Lakmé Fashion Week (LFW 23-27 August), India’s leading fashion trade event, assigned its outdoor promotion duty to India’s premier agency Global Advertisers. To celebrate the grand fashion event, Bollywood’s favorite designer Manish Malhotra will inaugurate the season on 22nd August 2013 at Grand Hyatt, Mumbai and fashion legend Sabyasachi Mukherjee, will present his collection as the Grand Finale show on 27 August, 2013.

Sanjeev Gupta, MD, Global Advertisers says “we are glad to be associated with LFW as their official outdoor partner. The outdoor campaign is taking the event to next level of diversity, creativity and energy. Our strategic hoardings have been deployed for this campaign, covering Mumbai’s high profile areas with their high visibility.”

LFW will showcase the talent of 100 new designers as well as the established ones including Ritu Kumar, Rana Gill, Anita Dongre, Archana Kochhar, Rocky S, Krishna Mehta, Swapnil Shinde and many more. Fashion industry’s biggest brands, bollywood celebrities as  show stoppers, season’s best style and outfits have always been the ingredients of LFW, thus, making it most awaiting fashion event of the industry.

Source : Divya khare