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  • Lecoanet Hemant is FREECULTR

    Published on April 16, 2013

    India : The Fashion Freedom Project by FREECULTR delivers innovative design collaborations leading to commercial concepts that benefit its consumers. In the first series of its collaborations, Lecoanet Hemant designs a LH Collaboration_low3capsule collection for FREECULTR, targeted to a wider audience and delivered at affordable price points with perfect fits.

    “This collaboration marks a new and exciting chapter in our world of fashion. It bridges the design aesthetic of our luxury offering in menswear with the innovation and reach of our favorite e-high street brand – a new voice for our vision”, says Hemant Sagar.

    The collection focuses on freedom of expression for every-age wardrobe. Inspired from the urban men who love to travel, the collection consists of semi- casual shirts, trousers, t-shirts and shorts in pastel colors. Keeping in mind Lecoanet Hemant ‘forever cool’ attitude and urban aesthetics of FREECULTR, the label has also designed LH Collaboration_low1travel bags to complete the look.

    “FREECULTR is delighted to welcome Lecoanet Hemant as the first luxury brand to participate in the Fashion Freedom Project. This unique Menswear collection is a collaborative effort between Lecoanet Hemant and FREECULTR, with a focus on color, fabric, style and fit, aspects that FREECULTR stands for” says Rajesh Narkar, Chief Product Officer & Co-Founder of FREECULTR.



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