India : The Fashion Freedom Project by FREECULTR delivers innovative design collaborations leading to commercial concepts that benefit its consumers. In the first series of its collaborations, Lecoanet Hemant designs a capsule collection for FREECULTR, targeted to a wider audience and delivered at affordable price points with perfect fits.

“This collaboration marks a new and exciting chapter in our world of fashion. It bridges the design aesthetic of our luxury offering in menswear with the innovation and reach of our favorite e-high street brand – a new voice for our vision”, says Hemant Sagar.

The collection focuses on freedom of expression for every-age wardrobe. Inspired from the urban men who love to travel, the collection consists of semi- casual shirts, trousers, t-shirts and shorts in pastel colors. Keeping in mind Lecoanet Hemant ‘forever cool’ attitude and urban aesthetics of FREECULTR, the label has also designed travel bags to complete the look.

“FREECULTR is delighted to welcome Lecoanet Hemant as the first luxury brand to participate in the Fashion Freedom Project. This unique Menswear collection is a collaborative effort between Lecoanet Hemant and FREECULTR, with a focus on color, fabric, style and fit, aspects that FREECULTR stands for” says Rajesh Narkar, Chief Product Officer & Co-Founder of FREECULTR.