Virginia Sharma -Director of LinkedIn Marketing Solutions India and President of the DMAi Content Marketing

Views on Content Marketing : “Content marketing will reach maturity in India in 2017”.

CouncilContent marketing is now used by a (slim) majority of marketers in India. Today, 66% of us are investing in content marketing* and this number is expected to rise. It’s an exciting time and brands who are early adopters will quickly learn, iterate and reap rewards. But as content marketing explodes and everyone starts to use it, how will the sophisticated marketer stay ahead?

And if you’re feeling left behind, how can you jumpstart your brand’s efforts?

As we move into 2017 and think about the future of our businesses, it’s time to reflect on trends impacting the Indian Marketing sector. Learning from our recent past, identifying new trends, and

making bets about where to prioritise (and deprioritise) are all integral parts of annual planning for marketers.

LinkedIn – in association with the DMAi Content Marketing Council – created this guide to give you a sneak peek at the trends that are top of mind of leading Indian marketers. We asked Indian

marketing leaders who are on the forefront of content marketing to share their predictions for the future.

Indian marketers began pushing themselves – and the boundaries – of content marketing in 2016. This new year will be even more thrilling as content marketing grows in maturity. Please have a read, discuss with your teams and peers, and build an unbeatable 2017 strategy.

Source : Sachin Murdeshwar