APN News

  • Saturday, April, 2024| Today's Market | Current Time: 05:23:25
  • Luxe lashes, a hot new trend- Make your mascara work for you

    Published on August 1, 2013

    Lush lashes are having a moment. Forget kohl and eyeliner, it’s time to pull out those mascara wands. From runways eyeand catwalks to night’s out and lunch with the girls, dramatic lashes are in. If you thought it was as simple as pulling out that trusty, dried up mascara from the back of your makeup kit, forget it. There’s a whole new range of mascaras to suit every mood. Starting with lash building primers—think of them as underwear for lashes for added staying power—to mascaras for every look and ending with a finish wand for building up tiny bottom lashes, there are more variants than you can possibly imagine.

    One size doesn’t fit all

    Sure there are mascaras that promise the earth, defined, mile long lashes and perfect curls in one swipe, but a single formulation can offer just so many benefits. “If you want a specific look, say thickened  or curled, voluminous or lengthened lashes, look for a specialized mascara”, says Nykaa makeup artist Arshis Javeri.  For instance, curling mascaras like Maybelline Volum Express Hyper Curl Mascara contains resins and waxes that lift and bend straight lashes. Similarly, lengthening mascara like Deborah Black + Long Mascara contain nylon fibers that work at elongating spiky lashes, making them look longer.

    Dramatic fullness

    If you’re looking for naturally defined, effortlessly dramatic lashes then right after curling load up with lengthening mascara like L’Oreal Paris Lash Architect 4D Mascara to the upper and lower lashes. Let dry before wiggling the brush of volumizing mascara like Maybelline The Colossal Volum Express Mascara against the roots and pull it through, swishing the wand, windshield-wiper style, across your corner lashes to really enhance them. Arshis says this little trick really elongates the lash edges, giving a doe-like eye-popping effect.

    Go from stubby to long in minutes

    Everyone isn’t blessed with lashes that literally fringe their peepers. Just get hold of a formula like L’Oreal Paris Volume Million Lashes Mascara to lengthen stubby lashes into lush fanned look. Apply to one eye, then the other. When the formula dries, apply another coat, shimmying the formula into the lash line and swiftly pulling it through the lashes. Arshis says this rapid wriggly movement separates lashes, instantly lengthening and thickening them.

    Source : Team Nykaa

    SEE COMMENTS

    Leave a Reply