Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today unveiled the New Age XUV500 in Mumbai. Packed with a host of cutting-edge technology features, bold new cheetah-inspired exterior styling, plush and premium new interiors, exhilarating performance and best-in-class safety, the New Age XUV 500 has been designed for a whole new experience. The New Age XUV500 will now be available in 6 variants, namely, W4, W6, W8, W8 AWD and the all new W10 & W10 AWD. It will be competitively priced at Rs. 11.12 lakhs (ex-showroom Mumbai*) for the W4 variant.

Further, the New Age XUV500 sports a sculpted new exterior look including a distinctive new front grille with chrome inserts, new static bending headlamps with stylish light guides, unique new fog lamps with chrome bezel, new premium window chrome lining, stylish new 43cm (17inch) alloy wheels and new rear chrome appliqué. The new electric sunroof, first in class logo projection lamps on ORVMs, 6-way power-adjustable driver’s seat, push button start, passive keyless entry, 18cm (7inch) touchscreen infotainment system with GPS, premium new  black and beige interiors, plush new beige leather seats, amongst other additions further redefine the premium feel. Launched in 2011, the XUV500 has been unmatched in terms of its head-turning style, performance, best in class safety and comfort thereby providing a complete driving experience to customers. The New Age XUV500 is all set to take this to newer heights.

Speaking at the launch of the New Age XUV500, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra mentioned, “The XUV500 has pushed the boundaries for Mahindra since its launch, on the fronts of technology, capability and brand. More so, it established the foundations for the development of an entirely new generation of vehicles from Mahindra. Today as we launch the New Age XUV500, we have enhanced the finesse and driving experience while retaining the DNA of the Cheetah inspired XUV500. I firmly believe that the New Age XUV500 will reaffirm our customers’ faith in Mahindra’s abilities to create world class products”.

Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd, said, “Right from the day of its launch, the XUV500 has become a trendsetter for the Indian automotive industry. It has done wonders by becoming the fastest selling SUV (in the premium Rs 10 lac plus category) to reach the 1 lac vehicles milestone in less than three years. Today as we launch a new avatar with the New Age XUV500, I am confident that the product will once again resonate with our customers and excite them, with upgrades in styling, infotainment, ride and handling”.

Source : Sachin Murdeshwar