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  • Mahindra drives into compact car segment with Verito ‘Vibe’

    Published on June 5, 2013

    Mumbai  : Mahindra & Mahindra Ltd. (M&M), a part of the US $16.2 billion Mahindra Group, today unveiled its eagerly awaited sub 4 metre, compact car, the Verito Vibe. Designed and developed in-house by Mahindra, the Verito Vibe marks Mahindra’s entry into the high volume compact car market. The Verito Vibe redefines the compact car segment in terms of its spaciousness, reliability and unique crossover style for the Indian consumer.

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    Powered by Renault’s renowned 1.5 litre dCi diesel engine known for its durability and delivering mileage of 20.8 KMPL*(ARAI certified), the Verito Vibe also comes fitted with a state-of-the-art Driver Information System, which gives customers real time updates on mileage, temperature, distance to empty and more, making the Vibe a very dependable compact family car.

     

    Speaking on the launch of the Verito Vibe, Dr Pawan Goenka, President – Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd stated, “The launch of our much awaited compact car, the Verito Vibe, is another proud moment in our automotive journey. For the Mahindra Group, the launch of the Vibe is a milestone by itself as the team deployed alternative thinking to deliver a high level of technology and performance at a competitive price. I am confident that the Vibe will create an impact in the compact car segment and find favour with the evolving Indian customer”.

    Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra said, “The Verito Vibe packs in the aspirations of the Indian car lover and offers high standards in every aspect of style, space, safety and engine performance. Developed on the global and proven quality platform of the tried and tested Verito, the Vibe is well suited for Indian road conditions All this and much more makes the Vibe nothing less than a category creator”.

    The Verito Vibe will be available in seven colours including the newly developed Aqua Rush and will be available in select Mahindra showrooms in major cities across the country. Priced at an attractive Rs 5.63 (ex-showroom Mumbai) the New Verito Vibe will be available in three distinct and attractive variants namely – D2, D4, D6. The new Verito Vibe will be available in Diesel engine only. The price range for the Vibe will be from Rs. 5.63 lacs (ex-showroom Mumbai) for the base D2 model, to Rs. 6.49 lac (ex showroom Mumbai) for the fully loaded top end D6 model.

    The Verito Vibe is a wide bodied compact car that offers comfortable seating for three adults in the rear seat. Three adjustable rear headrests make the Vibe the only product in the premium compact car segment to offer these features for the middle passenger in the rear seat. It has a large boot capacity of 330 litres.

    Designed to cater to the aspirational requirements of customers, the Verito Vibe comes equipped with safety features like ABS with EBD, Driver Air Bag, Engine Immobilizer, Side Impact Beams, Adjustable Head Rests for all seats etc. Adding to this its reliability and robustness of design means the Verito Vibe sets itself apart from other compact cars in its class. The Verito Vibe boasts of sophisticated curves and masculine body lines. The vehicle has been designed with first-in-class LED light streaming tail lamps on the C-pillar. Its uniquely positioned rear chrome appliqué and muffler cutter adds to the style of the vehicle.

    Moreover, the New Verito Vibe comes replete with new fog lamps, roof rails, side cladding, rear chrome appliqué, blackened headlamps and a rear spoiler, all of which makes the car stand out amongst its peers.

    The New Verito Vibe has been designed with a three-box body style with a boot separate from passenger compartment, similar to sedans. The unique styling, superior interior space and the large boot size make the Verito Vibe an ideal sub 4 meter car that’s perfect to drive to far off destinations with a lot of luggage.

    Source :Sachin Murdeshwar

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