~ Strengthens its #1 Position in the Used Car Franchise Network Industry ~

Mahindra First Choice Wheels Ltd (MFCWL), India’s leading multi-brand pre-owned cars retailer, launched 75 new state-of-the-art franchise stores on a single day across India. The addition of these new stores has now strengthened MFCWL’s market leadership in the organized used car segment. These stores have been added across 19 states of the country – Kerala, Karnataka, Jammu & Kashmir, Delhi, Uttar Pradesh, Chattisgarh, Uttarakhand, Rajasthan, Haryana, Punjab, Madhya Pradesh, Maharashtra, Bihar, Gujarat, West Bengal, Jharkhand, Assam, Tamil Nadu and Andhra Pradesh. With the addition of these stores MFCWL has now a strong network of 1100+ stores pan India.

The new Mahindra First Choice stores will offer all the facilities and services that the MFCWL brand represents including certified used-car sales, warranty on Mahindra Certified used cars, easy finance, hassle-free RTO transfer and superlative customer experience.

“It is our mission to make car ownership easy and accessible to customers across the country. The launch of 75 stores today is an important event for us, especially since it signals the huge interest in used cars amongst customers despite the pandemic. We are delighted to partner with entrepreneurs to organize this ecosystem through a combination of products, services, technology and power of the Mahindra brand.” said Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd.

Over the years, MFCWL has built an organized eco-system in the highly unorganized pre-owned cars sector, creating a circle of trust and transparency among franchisees, customers, dealers and institutional clients. All franchise owners have access to technology, training, software, branding and marketing. MFCWL has the largest collection of 5000+ certified vehicles sold through an omnichannel model to customers across the length and breadth of the country.