Mumbai : Mahindra Two Wheelers Limited, a part of the US $16.5 billion Mahindra Group, today announced that its much awaited global scooter, code named G101, will be called ‘GUSTO’. The name ‘Gusto’ means doing something with interest/excitement. The new Gusto is going to be launched on September 29 in India and Nepal. In the coming months it will be launched in America, Africa and South Asia. The scooter is following the Mahindra’s tradition of naming their product ending with the word “O”. Mahindra wants’ to get a bigger market share in 2 wheeler for which the company is going to launch a product with 110cc in scooter segment.

Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd said, “We are set to introduce our new global scooter, the GUSTO, created at our state-of-the-art R&D facility in Pune. The name GUSTO is a derivative of ‘gust’ which connotes a sudden strong current of wind, symbolizing the spirit of freedom.  GUSTO comes with an all Aluminium M-TEC engine with advanced features such as a stronger crankshaft and bearings, high inertia magneto, high energy HT coil and series regulator to deliver superior power, efficiency and reliability.”

He added, “The Gusto’s distinctive, contemporary styling has its origins in Italy and it has been conceptualized based on extensive research and in-depth consumer insights.  After rigorous testing and validation we are now ready to launch the GUSTO in the Northern and Western markets of India and Nepal, on September 29.  We will launch in the Southern and Eastern markets of India as well as South Asia, Central America and Africa, in a few months.”

Talking about the new Mahindra Gusto, Rajesh Jejurikar, Chief Executive – Farm Equipment & Two Wheeler Division & Member of the Group Executive Board said, “We are set to introduce our new global scooter, the GUSTO, created at our state-of-the-art R&D facility in Pune. The name GUSTO is a derivative of ‘gust’ which connotes a sudden strong current of wind, symbolizing the spirit of freedom. GUSTO comes with an all Aluminium M-TEC engine with advanced features such as a stronger crankshaft and bearings, high inertia magneto, high energy HT coil and series regulator to deliver superior power, efficiency and reliability.”

Mahindra Gusto will be symbolized as a family scooter. The new Gusto has been fully styled in Italy. It will target at both the sexes. The scooter will feature some radical design and will be a first-in-class which will give the scooter a distinctive appeal. The scooter is build on new ‘grounds-up’ platform. Te expected price will be from Rs 40,000 – 45,000(Ex-Showroom).

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services,defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Source : Sachin Murdeshwar