Philadelphia, PA : With today’s business landscape constantly changing and adapting to new technologies, it has become crucial for companies to embrace digital strategies. A new digital leadership education program from Wharton Online at the Wharton School of the University of Pennsylvania seeks to equip leaders with the skills they need to drive success for their organization.

The Digital Leadership Certificate program consists of four courses, all of which can be completed 100% online. After completing the certificate, graduates will be better prepared to support digital transformation within their companies.

Why Is Digital Leadership Important?

According to McKinsey & Company, 93% of executives agree that the adoption of digital is crucial for meeting strategic goals. Technologies such as artificial intelligence, automation, and analytics are constantly evolving—and companies need to rethink how they are using these technologies in order to stay competitive. A study from BCG has shown that digitally mature companies achieve 1.8x higher earnings growth than companies who are lagging behind.

Individuals in leadership roles are uniquely positioned to help their organization embrace new ways of thinking. With the right approach, leaders and managers can overcome roadblocks to change and develop digital initiatives that support company goals.

“Brands have to be innovative in order to thrive in today’s online marketplaces, and much of this innovation comes directly from leaders and managers,” says Barbara Kahn, PhD, Patty and Jay H. Baker Professor and Professor of Marketing at the Wharton School.

What Is the Digital Leadership Program?

The Digital Leadership program was developed to help learners expand their leadership skills and become more digitally savvy in constantly changing business environments. It’s a great fit for early- to mid-career working professionals who want to grow their skillset and gain a competitive edge.