New Delhi: IILM Institute for Higher Education organized a full day Marketing Seminar, ‘Marketing to the Millennial Indian’ on 27th November 2010 at Lodhi Road Campus. The Seminar was organized with a mandate of acquainting the students with the future Indian consumer, latest trends in innovations and technologies, developing the organization and its culture to stay competitive in consumer driven markets, along with advanced applications in the areas of marketing to both the rural and the urban consumers, 2010 and beyond. The seminar also gave an opportunity to learn the importance of consumer driven strategies and its vital role in achieving competitive advantage .

Business engagement is a key theme and enabler of IILM’s vision 2015. The young and upcoming executives, faculty and students got an opportunity to hear and interact with the best marketing minds and practitioners from the industry. The Changing Indian Consumer: Fresh Insights; Marketing Challenges in the New Millennium; Marketing to Rural India; Rural India: The Golden Goose?; were some of the Key themes of the seminar.

Mr. Santosh Desai, the first keynote speaker spoke about the changing Indian consumer and gave some new insights into the urban and rural market. He also mentioned about the Changing consumer spending patterns from an ideology of ‘save today-spend tomorrow’, to a mindset of spending in an unprecedented manner. The students also learned interesting facts about the rural market by Mr. Pradeep Kashyap, CEO, MART. Mr. Kashyap acquainted the students with the tremendous progress rural market has made in terms of its infrastructure, awareness and affordability and the transfer of the prosperity from urban to the rural consumer is bound to happen. Other eminent speakers who came to interact with the students were Mr Rajesh Shukla from NCAER, Mr Subrat Padhi,COO, Vodafone, Mr Joginder Bajaj, DGM, Punjab National Bank., Mr David Wittenberg from The Innovation Workshop and Mr Bakul Joshi from Dupont India