Rajahmundry:Max Bupa, one of India’s leading standalone health insurance playerstoday announced itsentry inRajahmundry, as part of its next phase of growth.Max Bupa is starting its operations inRajahmundryand aims to provide health coverage to over 6,000 people in the next five years. Max Bupa customers can avail cashless hospitalization through 13network hospitals in Rajahmundryand 6000+ hospitals across the country. They will also have access to benefits like preauthorization of cashless claims within 30 minutes, making quality healthcare more accessible.The company now has presence in 4 markets in Andhra Pradeshincluding Rajahmundry, Vijayawada, Visakhapatnam, Nellore.

The Covid-19 pandemic has made people realize the importance of health insurance in safeguarding against exorbitant medical expenditure while availing appropriate treatment. A survey conducted amongst the insurance agents across Andhra Pradesh reveals that there is a substantial increase in the demand of health insurance post Covid-19. The study further highlights that there is high demand for health insurance products in Rajahmundry, however people have moderate concept clarity. Understanding the need to bring more people under the ambit of health insurance, Max Bupa is expanding its presence in the city and other markets of Andhra Pradesh. The company intends to create more awareness about health insurance through various initiatives in the city.

Max Bupa targets to clock INR 5crore gross written premium and 21times increase in policy purchase in the next 5 years inRajahmundry. The company will also bring business opportunities for people in Rajahmundryas it plans to on-board around 900agents by 2024-25. The company will provide adequate training programs and encourage women and housewives living in the city to become insurance agents, thereby helping them to become financially independent.

Talking about its expansion plans in Rajahmundry, Mr.Ankur Kharbanda, Director – Retail Sales, Max Bupa Health Insurance said,“We are excited to expand our presence in Andhra Pradesh which is an important market for Max Bupa in the Southern region. COVID-19 has led to a significant increase in the awareness of health insurance, and our intent is to sustain this awareness to enable people to be adequately prepared to overcome any medical crisis in the future.

Further, Max Bupa is expanding its presence in the Tier II & III cities to raise awareness around the importance and benefits of health insurance. We are opening offices across 45 additional cities this year and we plan to take the total count to over 200 offices across India in the next two years.Max Bupa’s goal is to increase penetration of health insurance across the country and bring more people under its ambit.”

Max Bupa is one of the most trusted brands in the country with more than a decade’s experience in offering quality healthcare support to people. The company offers a wide range of affordable, comprehensive and disease specific products as per customers’ varying health needs. The robust product portfolio of Max Bupa includes indemnity products like ReAssure – a 100% cashless plan, Health Companion, GoActive, Health Premia and Health Pulse. Other products include Health Assurance – Max Bupa’s fixed benefit plan providing Personal accident cover, Hospicash& Critical illness cover, and Health Recharge – Super top up plan. The company also offers entry level covers such as AarogyaSanjeevani and disease specific products like Corona Kavach, allowing people to choose suitable product for themselves.