New Delhi: The year began on a winning note for M&C Saatchi, Gurgaon when the agency bagged the creative duties for W – an Indian ready-to-wear brand for women, following a multi-agency pitch.

The advancement was confirmed by Anjali Nayar, CEO, M&C Saatchi – “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

Rupin Jayal, Head – Strategy & Planning, M& C Saatchi added, “W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes W has the potential of becoming an iconic brand.”