APN News

  • Tuesday, March, 2021| Today's Market | Current Time: 03:24:28
  • New Delhi:  As men around the world are increasingly adopting more inclusive definitions of masculinity and beauty, the country’s largest lifestyle platform, MensXP has unveiled the first edition of its new ‘Men For Beauty’ Sale until March 9th 2021. The four day event is aimed to offer a platform for conversations around men’s grooming, wellness & inclusive beauty, while showcasing premium products that cater to the ever-evolving needs of the new-age Indian man.

    As a part of this sale, MensXP will showcase a wide range of 3,500 products at up to 55% off ranging from Beard Care, Shaving, Skincare, Hair Styling & Care, Makeup For Men, Fragrances, Hygiene & Wellness Essentials & Sexual Wellness among others. Besides MensXP’s own suite of leading fashion brand MensXP Mud, the platform is also hosting a wide range of premium homegrown brands including Ustraa, MenSome, Swisse, Hajamat, MensXP Mud, Spruce Shave Club, LetsShave, Bold Care, Darp, Inatur and Phy Men among others.

    Speaking at the launch of the sale, Angad Bhatia, Founder  & CEO – MensXP said, “Globally, the conversation around masculinity has moved to a more inclusive definition, devoid of stereotypes. MensXP has been championing this change in India with its concept of Newhood which essentially explores codes of masculinity and encourages progressive men to choose the man they want to be. The Men For Beauty Sale was a logical progression for us, and was born out of conversations and needs of real people. Our goal was to bring the conversation around men and real beauty to the forefront – a conversation that isn’t driven by insecurities but, instead, is more genuine and inclusive. And we’re excited to partner with brands, content creators and key stakeholders to bring this to the wider Indian male consumer-base.”

    MensXP hosts over 250+ premium brands with thousands of carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.