New Delhi : Metadata Technologies, a leading provider of Microsoft Dynamics CRM solutions and services in India and the Middle East, has today announced the global launch of its new generation Online Real Estate CRM solution “Property-xRM” built on the Microsoft Dynamics CRM platform.

“Today’s Real Estate customers are discerning and looking for Developers who have new age capabilities for managing customer relationships.  With the increased growth in the Real Estate Market, the industry is witnessing a buyer’s market, thereby triggering the need for sellers to adopt a customer centric business model equipped with state of the art systems” said Rasheed Muhammed, Managing Director of Metadata. “Our new online Real Estate CRM solution will deliver on this promise of customer centricity by bringing together Microsoft Dynamics CRM technology in a manner which will help the Real Estate companies to better nurture and engage with their customers. Property-xRM for Real Estate is a true end-to-end CRM solution that is aptly poised to grow beyond India to the global markets in the World,” said Mr. Muhammed.

The Property-xRM tool is a powerful combination of the user friendly Microsoft Dynamics CRM platform coupled with the rich real estate experience of Metadata and supported by the functionality developed by in house teams over a decade. With the Indian Real Estate market in general and the Bengaluru market specifically poised for growth, there is an urgent need to provide customers with a state of the art transactional experience. With a combination of Microsoft’s ongoing technological advancements including customizable workflow, Outlook email integration, mobility features, social media integration, easy user interface and supported by a full stack of Microsoft products including Office 365, makes Property-xRM a superior product in the market today.

With its headquarters in the Dubai Internet City and its ‘Centre of Excellence’ based in Cochin, India, Metadata focuses on training and certifying resources on various aspects of Microsoft Dynamics CRM such as technical, strategy, process consulting, pre-sales, customizations, training and support. Over the past 12 years, Metadata has also invested extensively in research and development on the Microsoft Dynamics CRM platform to establish vertical products and add-on features.

“The market forces have changed – The Gold Rush is over! Customers are now increasingly looking towards quality service and in today’s context, every Real Estate Company must have a comprehensive CRM suite and not just automation,” said Amjad Jaleel, General Manager of Metadata. “As a company we strive for excellence and value our customers and this has resulted in a growing list of satisfied customers in our client roster.”