Bangalore :  The city woke up to an energetic and spirited crowd that took part in the annual run conducted by Mother Earth to celebrate World

Environment Day. The run was held early Sunday morning, 9thJune, and was an effort by the brand to create awareness about the environment.

Professor Shivlingam, Director of the National Institute of Fashion and Technology, Bangalore who is known for his significant contribution in the field of textile, fashion and education graced the run with his presence as the honorable Chief Guest. Another notable person present to support the run was Rakesh Godhwani, an alumni head from Indian Institute of Management Bangalore.

The run was flagged off at 6-30 am from the Mother Earth store in Domlur. Over 300 people participated in this grand initiative, the Mother Earth store was indeed a grand sight this Sunday morning. Participants in their complimentary Mother Earth t-shirts were ever enthusiastic to start the run.

The event started with a high-spirited performance of Dollu Kunitha, a folk drum dance of Karnataka by a group of skilled dancers which not only motivated the runners but was also greatly enjoyed by them, bringing back a rural element to the otherwise urban Bangalore.

The initiative organized to create an awareness and make a difference this World Environment Day got a huge boost with its massive turnout. While the run saw majority of youth, there were also kids and elderly who participated. The Runner for Life, Pace makers and Runner Girls were among the participants, they were there to not only support their passion but  also run for a greener Bangalore.

Attractive rewards with vouchers worth Rs. 10,000, Rs. 5000 and Rs. 3000 were presented to the winners who stood first, second and third in both male and female categories. Three children, winners in the kids’ category were also given prizes to celebrate their zeal in participating in the run.

Mother Earth, known for its love and commitment towards the environment had all their employees present assisting the runners with on spot registrations and providing breakfast, tea/coffee after the run finished.

Participating in the run, Mother Earth’s very own founder, Neelam Chhiber cheerfully said, “I am so happy to see the huge turnout and would like to congratulate all the winners and thank all the participants without whom this initiative would have failed to materialize.”

Source : Sachin Murdeshwar