• Biggest group of celebrities and influencers coming together to engage with their audience on Myntra’s social commerce platform, M-Live

• Marketing campaign for EORS-15 set to reach ~200 million people

• Rolls out the biggest influencer activation with 120 diverse influencers for stronger engagement

Bengaluru: Myntra has launched an all-encompassing marketing campaign ahead of the 15th edition of its flagship, End of Reason Sale, EORS, scheduled to be held between 18th to 23rd December. The tagline coined by Myntra for the promotional campaign, “Ab Har Koi Reason Chalega!”, sums-up the proposition of the grand scale of the entire event, while urging consumers to shop with just a reason, however silly the reasons might be.

Top national and regional celebrities, fashion and lifestyle influencers will form an important network of promoters for the upcoming edition of EORS, engaging with a very large fan base across the country and driving home the message of the arrival of the most-awaited fashion shopping event in the country. Overall, promotions for EORS will be extended across all levers, including brand communications, social media, celebrities, influencers and brand partners.

In order to drive buzz and salience for the property, Myntra is undertaking a thematic storytelling approach which will be complemented further by category-wise communications at a deeper level to drive intent among the target audience. Myntra will be launching 15-second ad films, starring an existing band of celebrity ambassadors, such as Hrithik, Dulquer, Simbu, Vijay, Kiara, Disha and Samantha. Hrithik will be seen on TV commercials and digital ad films promoting the men’s apparel category, kids and footwear categories, while Vijay, Dulquer, Simbu will promote the men’s fashion category in regional edits. Kiara will frontend Women’s Western Wear and promotions aimed at Insiders (customers part of the loyalty program), Disha will lead the BPC category, while Samantha will lead Women’s Ethnic Wear as well as Accessories.