Bangalore: Over fifty employees from Ness Software Engineering Services (SES), Bangalore, took part in a walk-a-thon on Friday, an effort to spread awareness on the importance of following traffic rules and pedestrian safety.

Studies have shown that pedestrians account for a large portion of on-road fatalities and the numbers keep increasing by the year. In a bid to help reduce those numbers by increasing awareness of traffic rules, employees marched the sidewalks of the busy streets of Koramangala with signs and placards and distributed stickers. They also spent time at the busy junction at the signal near Forum to reach out to as many motorists and pedestrians as possible.

This was only one of the initiatives undertaken by the organization to increase road safety awareness under a month-long campaign P.S.* Walk Safe, Drive Safe. Employees took a pledge to be vigilant commuters and follow traffic rules. Pruthvi Nanjappa, Vice President, Human Resources, Ness Software Engineering Services said that Ness has a storied history of getting engaged with the society. “As an organization we believe that we need to be engaged and contribute to the community. Earlier initiatives by Ness have focused on important societal issues such as child education and reducing pollution, to name a few. We shall continue in that spirit in the future as well.”

Richa Nanda, one of the volunteers of the event, said that she was honored to be spreading an important message. She said, “Every day I walk to the local bus stand, and I have nearly been hit on a number of occasions. I hope people see us and listen to our message as well. It could save lives.”