APN News

  • Sunday, February, 2023| Today's Market | Current Time: 04:25:30
  • New year, new athleisure wear for your fitness resolutions by OG & Co

    Published on January 23, 2023

    We are in the last leg of January 2023 and now that the New Year mania has more or less settled down; it’s time to dial down the after-effects of the holiday binge by kickstarting your resolutions. One of the most common goals is to get fit, and OG & Co’s athleisure wear is perfect to liven up your wardrobe and inspire you to get going.

    The newly launched homegrown athleisure clothing brand – OG & Co uses natural, organic, cruelty-free and vegan ingredients along with some recycled spandex and recycled polyester. The launch line called ‘The Garden of Eden’ is crafted from hemp, bamboo and beech wood, making it good not only for reinventing your wardrobe, but also for the planet.

    It took two years of research, design, sourcing and experimentation for young entrepreneur Urshila Rao Ganji to land on a fashion line that encapsulates her vision of bringing sustainable, luxe athleisure pieces that tell the conscious comfort story. Targeted at the young, eco-anxious consumer who appreciates high-performing, fashion-forward workout wear, OG & Co aims to bridge the gap between the variety and playfulness of fast fashion and the want to be environmentally conscious. Naturally antimicrobial, it is hypoallergenic and biodegradable.

    The OG & Co collection features a range of unisex beech wood blend crop tops & shorts, bamboo blend tees & tanks and hemp blend joggers & hoodies. Designed to boost athletic performance while looking sharp, every piece is versatile. Slip into the bright white OG cropped cross-back top with a front mesh detail and go from a day workout to an evening of ‘working it’ with just a few styling adjustments. Or go from breaking a sweat to breaking into your signature moves in the tangerine tango relaxed hemp blend joggers that define comfort with tapered ankles and a drawstring detail. Get moving with a modal blend zipper crop top that can be styled in as many variations as the squat has or enjoy the delicious comfort of the OG breathable and naturally regulating bamboo blend tees that can be styled to suit both ‘gym’ and ‘gin’ time.

    Look good, while you feel good with OG & Co!


    Leave a Reply