According to a recent study from market research firm Graphical Research, the North America digital banking market size is set to register a significant growth during the forecast timeframe. There has been notable increase in the development of innovative banking technologies in the region. Mobile-enabled devices are being adopted by a growing number of end-users for carrying out banking transactions in a convenient manner.

Introduction of advanced banking technologies has enabled institutions to improve the delivery of their services and has even resulted in creating a robust banking structure. Banks and other financial institutions are trying to achieve the ultimate goal of customer satisfaction by innovating their products and services with the help of technology.

Retail banking solutions will witness rise in demand among end-users of North America digital banking market. Banks are increasing their focus on doing business that puts customers as top priority. People today are searching for convenient and easier ways to get their banking transactions done. This has prompted several traditional banks to incorporate digital mediums into their daily operations to retain their customer base. Many companies are introducing new digital products and services that will help them grow their business across countries outside North America, thereby increasing the demand for digital banking solutions.

Investment banking is another sector that will increasingly use digital technologies for making investment transactions easier. This segment of North America digital banking market will steadily grow at a CAGR of 7% through 2026. Advanced technologies are being used to help investment banks deliver high-quality services to their customers. With the help of these technologies, they get an in-depth insight into customer behavior patterns while making investment decisions. The adoption of high-end banking technologies has immensely helped them improve their service structure.

The COVID-19 pandemic played an important role in boosting the development of digital banking market in North America. Lockdowns and movement restrictions prompted banks and financial institutions to look for digital alternatives to their traditional services. Customers as well have positively responded to the digital era in banking institutions, fueling the industry potential.

On the basis of services, transactional digital banking will experience significant progress during the projected forecast timeline. Customers are demanding easier ways to deposit and withdraw their money from banks with the help of digital banking services. With financial institutions rolling out innovative technologies to make banking easier, consumers now have the option of completing their financial transactions without going to their bank branch. This provides them the convenience of doing business and even saves their time and effort.

Canada digital banking market will significantly flourish during the projected timeline as the country is already involved in introducing many advanced banking technologies to improve its financial performance. There are many finance companies that are creating digital platforms to reach out to their customers in a direct way and receive first-hand feedback about the quality of their services.

The Canadian Imperial Bank of Commerce announced in August 2020 that it will leverage the CRM platform provided by Salesforce with the aim of improving the overall banking experience. The main objective of the bank is to create financial services that are end-to-end digitized and use advanced analytical tools to help customers in their transactions. The country is increasing its focus on online banking functions as they are the future of the banking industry.

Appway AG, ebankIT, The Bank of New York Mellon Corporation, Finastra, Infosys Limited and Intelligent Design Arena Ltd. are some of the renowned companies that provide digital banking solutions in North America.

Source: https://www.graphicalresearch.com/industry-insights/1869/north-america-digital-banking-market