Mumbai : The Digital Program aims to develop high quality manpower expertise for the fast growing digital industry. The focus is to guide students towards choosing one of the preferred careers within the digital space. With strong partnerships with leading advertising and digital agencies like AY Digital (New York), Position[2] and Social Wavelength, Northpoint ensures that students get the best of education, training and placement opportunities with the finest in the industry.

Mr. Hareesh Tibrewala, Joint CEO of Social Wavelength, said, “We are here, not just to build a business, but to build an industry. We are delighted to have this opportunity of working with a reputed institution like Northpoint and to contribute towards creating a qualified resource pool.”

Northpoint is NOT just another business school. The Northpoint Centre of Learning is a Management Resource Development Centre. It provides a bridge between the evolving needs of industry for effective talent on one hand and the developmental needs and aspirations of young professionals on the other.

The Northpoint Digital Marketing Program is an 11-month residential program aimed at individuals who intend to embark on a digital marketing career. For those who have a flair for technology, spend long hours on social media, like to understand the cause and effect of consumer behaviour on digital platforms, here is the opportunity to turn your passion into a career.

The Northpoint training model is unique. It is rooted in the belief that real business learning starts where theory ends.

Thus, all training at Northpoint is done in close engagement with leading organizations in the industry. Such partners, a growing list of 17 large companies, participate in curriculum design, in-class training (over a 100 senior managers come to teach specialized courses every year), field work and in-company internships on live projects.

All courses offered are designed for overall development as business mangers, but with the aim of building particular expertise in specialized areas of business. This makes it distinct from standard, generalized MBA courses.

Over 225 alumni are currently successfully placed in the industry with many who are already well established entrepreneurs. Starting 8 years ago with the Advertising and Media courses in partnership with Lintas India, 3 years ago Northpoint introduced the Post Graduate Program in Marketing Research in association with Nielsen, the world leader in consumer insights. Successful students from this course are now working in different departments at Nielsen.

On the same model, Northpoint now runs 4 programs in:

· Digital Marketing and Marketing Communications

· Advertising Management and Marketing Communications

· Media Management & Marketing Communications

· Marketing Research

Northpoint’s growing list of industry partners are:

Ogilvy, JWT, Lowe Lintas, Leo Burnett, AY Digital (New York), The Nielsen Company, Lintas Media Group, Aegis Media, Carat, iProspect Communicate2, Posterscope, Vizeum, Carat Fresh Integrated, Doosra, Isobar, Position[2]and Social Wavelength.

These programs are conducted at the world-class campus at the Northpoint Centre of Learning in Khandala. “See it to believe it. It’s an awesome place in the hills,” say students.

Success of this training model is expressed in the words of:

Saraswati Kheterpal, student of the PGPAMMC 2005-06 batch (who was initially placed at Publicis by Northpoint and now works with the CFI Group), “Northpoint Centre of Learning is a realistic balance between theory and practice. It is an educational centre which puts you in the shoes of a complete professional, who is fit to be a part of the industry. My program at Northpoint gave me exposure to – ‘Practical learning by doing!’ and I think that it is the only place which can do that.”