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  • One-Way Journey To Wellness, From Home – At Home

    Published on April 13, 2015

    Mumbai: The first and largest healthcare satellite channel in Asia, Care World TV that had recently announced its plans to reorient its programmes towards Wellness, has announced its 100 Days Diet Plan_Host & Nurtitionists with Mr. Ajit Gupta, MD, Care World TVfirst programme for the season. ‘100 Days Diet Plan’ – the series is not only a first of its kind show but also is a well-researched and planned show on wellness that will be aired beginning the month of May. All episodes of the show have been shot in High-Definition (HD) with International feel and context. The programme aims at breaking certain notions about health diets and amplifying the goodness of a well-balanced diet, factoring in correct calories intake and appropriate nutrient levels.

    The series is an all encapsulating Wellness diet regime that assures, if followed, will not only address the health quotient of an individual or family but also will make it equally interesting to the palate.

    “Wellness is an everyday state of being and maintaining a well-balanced diet is the key to healthy living. ‘100 Days Diet Plan’ is designed to educate, clear misconceptions and most importantly bring a disciplined effort towards following a diet to attain wellness,” says Mr. Ajit Gupta, Managing Director, Care World TV.

    “Today consumption of supplements, promoted by nutraceutical companies, is trending. Many may not even know why they are consuming supplements and are unaware that the same constituents that go into its making can be consumed as simple, home-made food diets. The series is, hypothetically speaking, a hundred page menu card that will help one dish out everyday meals which will eliminate the need for consuming such supplements. Diets beginning with breakfast to addressing even night cravings will be prescribed by our panel of dieticians and nutritionists,” adds Mr. Gupta.

    The TV channel has also levelled up its production facility to leave no stone unturned in presenting the show with world-class style. “To match the ideology of the show it is important to deliver it in contemporary style. We’ve taken efforts to build the studio to reflect its objective and audiences can enjoy viewing the same in 4K resolution,” says. Mr. Ashok Singh, Creative Head, Care World TV.

    In the last 10 – 15 years, sales in the nutraceutical markets have seen an unprecedented spike. A couple years ago, the sale of supplements in this market stood at US $96 billion worldwide and is expected to show a CAGR between 6% – 7%.

    “The diet industry is nearly a US $60 billion-a-year business globally and the Indian market is becoming a major player in this sector. The need for consumption of such processed, packaged diets stems from the need of wanting a healthy body for many in the urban populaces. Most people are concerned about their weight and may resort to dietary supplements that are available in the market. However, there is no such thing as ‘one size fits all’ in dieting and consuming such foods may prove futile in achieving the end result. Our series aims at completely eliminating the need for supplements intake and instead promotes indulging in a wholesome, nutritious, healthy diet as a habit,” concludes Mr. Gupta.

    Source : Lokesh Shastri


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