APN News

  • Saturday, May, 2024| Today's Market | Current Time: 03:25:57
  • Brand uses influencer marketing to promote the strength of female bond with the new campaign

    Soothe Healthcare’s fastest growing feminine hygiene brand, Paree Sanitary Pads has always focused on creating disruptive campaigns to discuss issues related to menstrual hygiene. Keeping this in mind, they recently introduced their newest digital campaign, Paree for Paree, a campaign celebrating sisterhood and girls supporting each other.

    As a mark of sisterhood, we know that, a girl in need of a pad is always saved by another. It’s a silent way of saying ‘I have got your back’. The campaign highlights the bond between women- be it a friend, a classmate, or an office colleague or even a stranger. Any woman can pretty much say “you’ve got a friend in me”.

    To add to this, Samta Datta, General Manager Marketing, Soothe Healthcare said “Actions speaks louder than words, and small actions like these are mark of “having each other’s back. 

    It is the essence of this campaign.”


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