Paul Writer today announced the launch of India’s first communitydedicated to B2B marketers at www.paulwriter.com Envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location, the site has already garnered over 21000 views since going live for beta testing.

“Our aim is to have PaulWriter.com become the platform of choice for B2B marketers for collaboration, knowledge sharing, and continuous learning, so that the industry as a whole benefits. At the broader level, by involving marketing service providers, showcasing relevant technologies, and providing advisory and educational services, we hope to create a vibrant eco-system that enriches India’s B2B marketing infrastructure, and leads to the creation of more global brands,” said Jessie Paul, founder & CEO of Paul Writer.

The community was launched during a conference on “Transforming to a Marketing Superpower: Revive, Renew, Regroup”. The speakers were eminent industry leaders like Hari V. Krishnan, Country Manager – India, LinkedIn, Jeremy Cooper, RVP – Marketing, Asia-Pacific, Salesforce.com and Sumit Virmani, Head Marketing – Products & Platforms, Infosys Technologies. The marketing platform was launched with a unique unveiling by Nakul Shenoy, one of India’s leading user experience evangelists, also a world-class psychic entertainer.

“We are big believers in communities being the source for the richest business insights. In a networked world, Indian businesses and professionals actively seek the best tools to help them grow. As the world’s largest professional network, LinkedIn provides them with tools to engage in meaningful business development and brand building activities,” said Hari V. Krishnan, country manager of LinkedIn India. “Communities like PaulWriter.com will add to the ecosystem and provide marketing professionals a platform to provides insights and share best practices.”

“India has a tremendous need to nurture and develop its marketing talent particularly in booming categories like B2B where demand already outstrips supply. PaulWriter.com has the potential to play a valuable role in developing and nurturing talent, as well as providing a peer learning platform for senior marketing professionals,” commented Sumit Virmani, Head Marketing – Products & Platforms, Infosys Technologies.

Speaking at the conference, Jeremy Cooper, Regional Vice President, Marketing, Asia-Pacific, Salesforce.com said “Salesforce.com sees communities as an important collaborative force for the future. We are keen to work with Indian marketers to help them leverage the power of business networking tools. Forums such as PaulWriter.com can be useful in spreading the message of the benefits of such enterprise collaboration.”

PaulWriter.com offers free lifetime membership and is ideal for CEOs, marketing professionals, academics, and management students. PaulWriter.com extends its reach and relevance through social tools such as LinkedIn, Twitter, Facebook, YouTube, SMSGupShup, and Slideshare. The site is built using open source Joomla technology and is hosted on a cloud to enable scaleability and flexibility.

Paul Writer today announced the launch of India’s first community dedicated to B2B marketers at www.paulwriter.com Envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location, the site has already garnered over 21000 views since going live for beta testing.

“Our aim is to have PaulWriter.com become the platform of choice for B2B marketers for collaboration, knowledge sharing, and continuous learning, so that the industry as a whole benefits. At the broader level, by involving marketing service providers, showcasing relevant technologies, and providing advisory and educational services, we hope to create a vibrant eco-system that enriches India’s B2B marketing infrastructure, and leads to the creation of more global brands,” said Jessie Paul, founder & CEO of Paul Writer.

The community was launched during a conference on “Transforming to a Marketing Superpower: Revive, Renew, Regroup”. The speakers were eminent industry leaders like Hari V. Krishnan, Country Manager – India, LinkedIn, Jeremy Cooper, RVP – Marketing, Asia-Pacific, Salesforce.com and Sumit Virmani, Head Marketing – Products & Platforms, Infosys Technologies. The marketing platform was launched with a unique unveiling by Nakul Shenoy, one of India’s leading user experience evangelists, also a world-class psychic entertainer.

“We are big believers in communities being the source for the richest business insights. In a networked world, Indian businesses and professionals actively seek the best tools to help them grow. As the world’s largest professional network, LinkedIn provides them with tools to engage in meaningful business development and brand building activities,” said Hari V. Krishnan, country manager of LinkedIn India. “Communities like PaulWriter.com will add to the ecosystem and provide marketing professionals a platform to provides insights and share best practices.”
“India has a tremendous need to nurture and develop its marketing talent particularly in booming categories like B2B where demand already outstrips supply. PaulWriter.com has the potential to play a valuable role in developing and nurturing talent, as well as providing a peer learning platform for senior marketing professionals,” commented Sumit Virmani, Head Marketing – Products & Platforms, Infosys Technologies.

Speaking at the conference, Jeremy Cooper, Regional Vice President, Marketing, Asia-Pacific, Salesforce.com said “Salesforce.com sees communities as an important collaborative force for the future. We are keen to work with Indian marketers to help them leverage the power of business networking tools. Forums such as PaulWriter.com can be useful in spreading the message of the benefits of such enterprise collaboration.”

PaulWriter.com offers free lifetime membership and is ideal for CEOs, marketing professionals, academics, and management students. PaulWriter.com extends its reach and relevance through social tools such as LinkedIn, Twitter, Facebook, YouTube, SMSGupShup, and Slideshare. The site is built using open source Joomla technology and is hosted on a cloud to enable scaleability and flexibility.