Paytm Mall, owned by Paytm E-commerce Pvt. Ltd., has kicked-off the sale season this Independence Day with ‘Freedom Cashback Sale’ that will run between the 8th to the 15th of August.

This sale is India’s first comprehensive online and offline sale that will ensure the availability of same offers running across brand’s e-tail & offline retail stores leading to balanced growth for both. To promote the ‘Freedom Cashback Sale’, Paytm Mall has partnered with over 1000 leading brands and private lables. It will jointly invest Rs. 100 Cr in various marketing activities, offers, and cashback.

Paytm Mall has a vast catalog with over 100 million products shipping to over 25,000 pin codes. The company has more than 75,000 partnered brands, private labels & retail stores offering their catalog on the platform. It is further aggressively working with brands to equip their retail stores with technology, payment solutions, and logistics, enabling them to sell online. The platform is witnessing huge potential in O2O commerce and sold over 8.4mn units in July 2018.

During the ‘Freedom Cashback Sale’, Paytm Mall will give offers and cashback across various categories including Mobiles, Fashion, Appliances, Laptops & Electronics, Home & Kitchen. The platform has witnessed a great traction in FMCG category. With increasing number of repeat orders, it has now increased its focus on this category. The Mall app will showcase ethnic apparel and fashion specials from various states. This will help promote the country’s cottage industries and increase the earning potential of thousands of local craftsmen & retailers.

Amit Sinha, Chief Operating Officer – Paytm Mall said, “We are gearing ourselves up for this oncoming festive season starting Independence Day. Our team has worked together to bring exciting offers with ‘Freedom Cashback Sale’. Our O2O business model stands for equal opportunity for online as well as offline retail, and we are committed to offering a rewarding shopping experience to our customers as well as growth in sales of our partnered brands and private labels.”