Mumbai: To pledge its commitment towards creating a positive environmental impact, Pepperfry.com India’s No.1 furniture and home products marketplace has announced that it will enable planting of least one lakh trees by December 2014. In its bid to add substantially to India’s green cover the leading ecommerce company extended this initiative to its customers. For which it will run a feature on the website to enable customers to make their contribution. The drive, which is called “Save the Earth-Plant a Tree” comprises planting trees as a part of the Corporate Social Responsibility (CSR) initiative.

Pepperfry.com has commenced this drive by planting 1000 saplings and has made a strong resolve to fulfil this commitment. The objective is to make a positive impact on the environment by planting trees. The company has tied up with Grow-Trees, a social enterprise that plants trees on government and community lands for Rs.60 per tree to ensure success and facilitate tree plantation.

To enable customers to contribute towards this initiative Pepperfry.com has incorporated an option button for them on the website. After customers finalize the order, while checking out they can click on the option of contributing Rs.30 towards planting a tree by clicking on the Grow Trees button. While Pepperfry will contribute the balance of Rs.30. Post the completion of checkout, they can view an e-certificate as confirmation and receive the Grow Tree certificate on the registered email address.

Talking about this initiative Mr. Ashish Shah, COO and Founder Pepperfry.com, said, “This is a part of our endeavor to ensure conservation and enhancement of our natural environment. It is a testament to the spirit of our commitment towards promoting best environmental practices within our eco-system. We hope to extend the initiative beyond one lakh and surpass our target of adding additional trees every year to India‘s green cover.”

Grow Trees plants trees through its planting partners in projects across eight states in India namely Rajasthan, Madhya Pradesh, Odisha, Gujarat, Karnataka, Andhra Pradesh, Maharashtra and West Bengal. Grow Trees is also a planting partner for the United Nations Environment Program’s (UNEP) Billion Tree Campaign, an official partner for UNDB and were official partners for WWF’s Cities for Forest Campaign. Till date Grow Trees has planted over 682,000 trees.

As a responsible business, Pepperfry aims to be environmentally inclined to focus on contributing towards impacting the green cover in India.