This is in line with the company’s aim to open 30 stores in the current Financial Year

Bengaluru : With the aim to help the Indian customer have a great night sleep and dream better, Peps Industries Pvt. Ltd, makers of India’s top-selling spring mattress, opens their 25th brand-exclusive stores – the Peps Great Sleep Store (GSS) at Sarjapur Main Road, Bengaluru. The store will feature Peps’ entire product portfolio and will cater to all price points. Peps aims to enable an experiential mattress-buying experience through these stores.

The Peps Great Sleep Store is a one – stop shop for a consumer to get the feel and understanding of the entire range including mattresses such as Peps Spine Guard, Peps Crystal, Peps Organica, Peps Vivah and Peps Zenimo. The Great Sleep Store also comprises the brand’s new line of bedroom accessories, Peps Dream Decor, which features bedding, pillows, bolsters, comforters and mattress protectors.

Speaking at the inauguration of the store, Mr. Suresh Babu, Vice President, Sales and Marketing says, “Being in the category of spring mattresses, we have seen that there is limited awareness on the benefits it holds for a customer. We are in the process of changing this. While online retail has been growing, we have realized that a customer still prefers touch and feel when it comes to purchasing a mattress. The Spring Mattress category is globally tested to offer various health benefits to customers and through these experience centers, we aim to educate the customers on various benefits and attributes of the Spring Mattress Category, thereby helping them make more informed decisions.”

The in-store displays offer the consumer the touch and feel while also educating them about the important aspects of their better sleep. We are determined to enlighten our buyers on the variety of mattresses that add to the good night sleep. At Peps, it is our continuous endeavor to make the mattress buying process easier for our customers.”, he also added.

Peps aims to open more than 30 Great Sleep Stores across the country in the current Financial Year.